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Video Production Boot Camp: What You Need to Know for Your Next Production

IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH...

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Meeting Demand: A Guide to Becoming a Data-Driven CMO

New technologies, unprecedented access to information, and changing buyer...

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Defining the Metrics that Will Demonstrate ROI to Clients

Before launching into any PR program, your first step should always be to...

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Expanding Engagement & Inspiring Action with Your Next Product Launch

Launching a new product or service is an exciting (and hectic) occa­sion....

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Matching Measurement to Medium: News Release Metrics across Channels

PR and corporate communications professionals have a lot of channels—...

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PR and Demand Generation: PR's Big Data Opportunity

It should come as no surprise that people are more active online every year....

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Coaching Your Account Teams to Get the Data They Need

It’s vital for agency account teams to satisfy client expectations and...

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Advanced Content Distribution: Optimizing to Go Beyond the Basics...

For the majority of communicators, a desired outcome of a press release is...

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Demonstrating Results: Measurement Across Multi-Channel Communications...

Thanks to new technologies and other advances in communications, marketing...

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Identifying Opportunities & Issues: Keys to Monitoring Traditional &...

Communications professionals have been monitoring mentions of their brand in...

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Today’s Large Agencies: Demonstrating Value in a MultiChannel Universe

The way that people consume information is evolving. New and diverse...

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Monitor Your Brand Across the Web

With so many venues to monitor—including social media, blogs,...

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

What is a brand? On a literal level, a brand is a business’s product...

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Justifying A Media Monitoring Service

Most business owners are aware of the importance of monitoring their...

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Proving It: Going from News Release Performance to Measuring Brand...

As a good PR agency, you probably play a number of roles for your clients....

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Client Motivations, Expectations and Results: Managing the B2B and B2C...

Agency principals are tasked with the growth and retention of the client...

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Brand Exposure: Media Monitoring & The Bottom Line

The rise of digital media has dramatically changed what com- panies need and...

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The New PR Agency Benchmarks for Demonstrating Value to Clients

The swift evolution of the media market, social media channels and how...

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Moving Beyond News Release Pick Up to Reporting on Real Outcomes

There are two things that are certain in life when you work for a PR agency....