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Master the Mix: Amplify Your Campaign Results with Earned Media

For years, marketing and communications executives tapped a concentrated...

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Video Production Boot Camp: What You Need to Know for Your Next Production

IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH...

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The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Prepared by: Chuck Richard, Affiliate Analyst, Outsell, Inc. on June 15,...

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Connecting Product Marketing and Demand Generation

The best product marketers nurture your relationships with both their product...

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Corporate Communications: Demand Generation's New, Indispensable Resource

When it comes to planning demand-generation programs and campaigns, the...

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Meeting Demand: A Guide to Becoming a Data-Driven CMO

New technologies, unprecedented access to information, and changing buyer...

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Defining the Metrics that Will Demonstrate ROI to Clients

Before launching into any PR program, your first step should always be to...

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Enhancing Digital Marketing ROI with PR Content & Metrics

Until recently, linking PR activities to the bottom line has been quite a...

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How Buyer 2.0 Affects Communication & Demand Generation Strategies

Speed and agility are essential to understanding—and...

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Matching Measurement to Medium: News Release Metrics across Channels

PR and corporate communications professionals have a lot of channels—...

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Relationships and Discoverability: Earning More Media For Your Clients

Content in all its forms—white papers, webinars, blog posts, speeches,...

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PR and Demand Generation: PR's Big Data Opportunity

It should come as no surprise that people are more active online every year....

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Pivotal Drives Revenue & Membership with Launch

Overview Pivotal Corporation was founded in 2014 by David Donovick and Eli...

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Make Your Product Launch the Start for a Multichannel Content Promotion...

Companies bring new products and services to market every day. They have...

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The Edelman Trust Barometer: Building Market Leadership through Thought...

The Edelman Trust Barometer is the longest-running and most...

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Maximize the Reach of Your Message with a Strategic, Multichannel Plan

When creating a communications plan it’s important to identify the best...

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How to Make Sure the Media Gets Your Story Straight

As a PR pro, you’re responsible (at least in part) for your...

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Monitor Your Brand Across the Web

With so many venues to monitor—including social media, blogs,...

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Brand Monitoring for the C-Suite: Delivering Actionable Business...

What is a brand? On a literal level, a brand is a business’s product...

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Get Credible: The Role of Earned Media in Inbound Strategy

Thanks to search engines like Google and Bing, there’s no unanswerable...