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Moving Beyond News Release Pick Up to Reporting on Real Outcomes

There are two things that are certain in life when you work for a PR agency....

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Master the Mix: Amplify Your Campaign Results with Earned Media

For years, marketing and communications executives tapped a concentrated...

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Video Production Boot Camp: What You Need to Know for Your Next Production

IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH...

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The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Prepared by: Chuck Richard, Affiliate Analyst, Outsell, Inc. on June 15,...

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Connecting Product Marketing and Demand Generation

The best product marketers nurture your relationships with both their product...

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Promoting Your Content Marketing: Time To Orchestrate The Concert Of Paid...

As a long-time leader in content distribution, CNW regularly “takes the...

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Expanding Engagement & Inspiring Action with Your Next Product Launch

Launching a new product or service is an exciting (and hectic) occa­sion....

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How Buyer 2.0 Affects Communication & Demand Generation Strategies

Speed and agility are essential to understanding—and...

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Encouraging Awareness: New Tactics & Opportunities for Product Marketing

How you tell your brand’s story is critical to driving interest in...

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Content Distribution: The Edge in Achieving Client Communication Goals

While much attention is paid to the creative aspects of a con­tent...

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Advanced Content Distribution: Optimizing to Go Beyond the Basics...

For the majority of communicators, a desired outcome of a press release is...

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Pivotal Drives Revenue & Membership with Launch

Overview Pivotal Corporation was founded in 2014 by David Donovick and Eli...

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The Edelman Trust Barometer: Building Market Leadership through Thought...

The Edelman Trust Barometer is the longest-running and most...

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Maximize the Reach of Your Message with a Strategic, Multichannel Plan

When creating a communications plan it’s important to identify the best...

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News Release Boot Camp: What You Need to Know

PRE-GAME STRATEGY Setting up your account. Once you’ve selected...

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Generating Content Discovery with Syndicated Distribution

CONTENT MARKETING IS A COMBINATION OF SUBJECTIVE AND OBJECTIVE...