The Earned Media Domino Effect

Earned media is an integral piece of the communications mix for every organization. From traditional media coverage to earned influencer media on social channels, earned media plays a key role in building your brand’s credibility, creating buzz and driving sales. In today’s multiplatform media landscape, optimizing your earned media outreach can lead to a domino effect—today it’s easy for one piece of coverage to earn more media.

The Earned Media Domino Effect discusses:

  • FOMO -- The Fear of Missing Out
  • Ensuring your pitch is multichannel
  • Using earned media as content
With a coordinated content strategy, your earned, owned and paid media will “domino” into the coverage and conversations that drive awareness and visibility for your brand in the marketplace.