Speed and agility are essential to understanding—and converting—today’s buyers. Buyer 2.0—the better informed, more inquisitive customer—is both impatient and skeptical. Buyer 2.0 wants immediate, trustworthy, easily accessible answers to questions about products and services, not an Alice-in-Wonderland trip down a website sales funnel.
How Buyer 2.0 Affects Communication & Demand Generation Strategies discusses:
- Adapting your communications style to the new buyer behaviors
- Content marketing and distribution strategy for Buyer 2.0
- Demand-driven PR and the digital tools you will need to use