Whether you’re in an agency or on the client side; a marketer or a PR pro, in just about any industry, Twitter has become an essential component of many communications campaigns today. As a result, there is no shortage of tools out there that can help you with scheduling, monitoring and reporting. While you might be using paid or free dashboard tools to manage Twitter activity, there are a number...


According to Cisco’s predictions, 79 percent of all web traffic will be video by 2018. With that in mind, organizations – no matter the size or industry – can no longer afford to be ignoring video. Not just for B2C brands, video can be a powerful tool to bring your financial story to life and today’s savvy investors are looking for multimedia.


We hear from clients all the time that while they know they need to incorporate videos into their communications plans, they’re too intimidated by the production process to get it done. That’s why CNW Creative created our Wicked Wednesday Video Workshop series -- to help communications and marketing professionals overcome their apprehension and get familiar with video production in a fun,...

Justine shares a glimpse into a typical day (hint: there’s no such thing as typical in this business), her top tips for PR people and her answer to the age old question, coffee or beer?

The world of broadcast journalism is no longer just about TV or radio -- today, Global TV News Network Correspondent Allison Vuchnich is also working on online and social platforms to maximize story opportunities. I recently had the chance to catch-up with Allison who shared her top tip for PR people, what her typical day is like and how she knows when she’s done her job as a journalist. Follow...

So you’ve resolved that this is the year you’re going to add multimedia to your PR and communications mix. That’s great news! Adding multimedia elements such as video, images or PDF’s to your news release can dramatically increase engagement.


As we inch ever closer to a new year, we thought it would be fun to round-up our favourite stories from 2014! Here are the PR, media and communications stories we found Worthy on the Web this year.


If you’ve ever worked on producing a video you know that uploading the finished piece to YouTube is only the tip of the iceberg – a lot of work goes on behind the scenes to lay the ground work for a great video.