We hear from clients all the time that while they know they need to incorporate videos into their communications plans, they’re too intimidated by the production process to get it done. That’s why CNW Creative created our Wicked Wednesday Video Workshop series -- to help communications and marketing professionals overcome their apprehension and get familiar with video production in a fun,...

Justine shares a glimpse into a typical day (hint: there’s no such thing as typical in this business), her top tips for PR people and her answer to the age old question, coffee or beer?

The world of broadcast journalism is no longer just about TV or radio -- today, Global TV News Network Correspondent Allison Vuchnich is also working on online and social platforms to maximize story opportunities. I recently had the chance to catch-up with Allison who shared her top tip for PR people, what her typical day is like and how she knows when she’s done her job as a journalist. Follow...

So you’ve resolved that this is the year you’re going to add multimedia to your PR and communications mix. That’s great news! Adding multimedia elements such as video, images or PDF’s to your news release can dramatically increase engagement.


As we inch ever closer to a new year, we thought it would be fun to round-up our favourite stories from 2014! Here are the PR, media and communications stories we found Worthy on the Web this year.


If you’ve ever worked on producing a video you know that uploading the finished piece to YouTube is only the tip of the iceberg – a lot of work goes on behind the scenes to lay the ground work for a great video.

TIM HORTONS - Tim Hortons #WarmWishes Holiday Cup Double Doubles

With the holiday season just around the corner, Canada’s favourite coffee chain Tim Hortons has introduced their annual holiday cups with an integrated PR and marketing campaign that is sure to double double their results!


If there was one message that rang out loud and clear across all three of our recent Breakfast with the Media panels it was that journalists would prefer that you not call them. Many joked that the flashing red voicemail light is a permanent feature on their handset.