Dec 29, 2014
There’s nothing like the fresh start of a new year! Alongside your resolutions to eat healthier, get to bed by 10 p.m. and cut down on the coffee (good luck with that), why not create a few goals for what you’d like to accomplish at work this year? New clients, new campaigns and new objectives are a great time to think about what you want to achieve in the coming 12 months and make a few...
Oct 1, 2014
Measurement is an important but often underutilized piece of the complex puzzle of publicity campaigns. Measuring media impressions or the number of times a message was shared on social media networks measures awareness, but it’s only the tip of the iceberg.
Jun 10, 2011
Online measurement is challenging. There is a lot to consider when measuring impact and ROI, and it can be overwhelming. When starting out with measuring your communications campaigns, it’s best to keep these three points in mind.
Mar 30, 2011
Oct 18, 2010
At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a jam-packed day full of insightful commentary on the importance of developing a comprehensive monitoring measurement plan.
Oct 5, 2010
Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.
Aug 17, 2010
Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and stakeholders, it’s important to scrutinize the basics.