There’s nothing like the fresh start of a new year! Alongside your resolutions to eat healthier, get to bed by 10 p.m. and cut down on the coffee (good luck with that), why not create a few goals for what you’d like to accomplish at work this year? New clients, new campaigns and new objectives are a great time to think about what you want to achieve in the coming 12 months and make a few...


Measurement is an important but often underutilized piece of the complex puzzle of publicity campaigns. Measuring media impressions or the number of times a message was shared on social media networks measures awareness, but it’s only the tip of the iceberg.

Online measurement is challenging. There is a lot to consider when measuring impact and ROI, and it can be overwhelming. When starting out with measuring your communications campaigns, it’s best to keep these three points in mind.

On March 28, Laurie Smith, CNW’s Vice President of Culture and Communications, presented to a packed house at the CPRS Ottawa March PD Event.

At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a jam-packed day full of insightful commentary on the importance of developing a comprehensive monitoring measurement plan.

Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.

Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and stakeholders, it’s important to scrutinize the basics.