Great PowerPoint presentations can feel a bit like albino humpback whales – you know they exist but it’s highly unlikely you’ll get to experience one for yourself.


In a recent article for the Globe and Mail, Susan Krashinsky writes: “The idea that marketers need to treat Québec as distinct is nothing new.” As pointed out in part one of this series, The Importance of Communicating in Multiple Languages, most marketing experts agree that Québec is a distinct market segment complete with its own consumer attitudes and buyer behavior.


Canada is one of the very few countries in the world to recognize two official languages. For Canadian businesses, this often means producing marketing and communications campaigns in both English and French.


We skipped our Worthy on the Web round-up last week to nap after our early morning Toronto Breakfast of the Media event. Speaking of which, we rounded up the 12 Things We Learned about Media Relations in 2014 from our Breakfast series, while Donna Papacosta captured the essence of our Toronto event with Storify. And, in case you didn’t have the chance to join us, check out the full-length video...


Twitter seemed to dominate conversations on, er, Twitter, this week. So we’ve rounded up the best Twitter-focused reads for PR, media and communications types for our very first themed edition of Worthy on the Web.

Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from ruining anti-boredom month, we’ve developed a list of five ways to avoid being boring.


Once again, CNW is proud to sponsor the CPRS National Conference, taking place this year in beautiful Banff, Alberta. We sponsor numerous professional associations within PR, IR and journalism as a way to support our clients and audiences with opportunities for professional development and peer recognition.

And that’s why we don’t advise our clients to run fake news releases on April Fools’ Day. Here’s the longer rationale