Canada is one of the very few countries in the world to recognize two official languages. For Canadian businesses, this often means producing marketing and communications campaigns in both English and French.


We skipped our Worthy on the Web round-up last week to nap after our early morning Toronto Breakfast of the Media event. Speaking of which, we rounded up the 12 Things We Learned about Media Relations in 2014 from our Breakfast series, while Donna Papacosta captured the essence of our Toronto event with Storify. And, in case you didn’t have the chance to join us, check out the full-length video...


Twitter seemed to dominate conversations on, er, Twitter, this week. So we’ve rounded up the best Twitter-focused reads for PR, media and communications types for our very first themed edition of Worthy on the Web.

Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from ruining anti-boredom month, we’ve developed a list of five ways to avoid being boring.


Once again, CNW is proud to sponsor the CPRS National Conference, taking place this year in beautiful Banff, Alberta. We sponsor numerous professional associations within PR, IR and journalism as a way to support our clients and audiences with opportunities for professional development and peer recognition.

And that’s why we don’t advise our clients to run fake news releases on April Fools’ Day. Here’s the longer rationale

I remember the wave of panic that hit me when I first came across the letters “SEO.” I had no idea what they stood for and no clue as to why I should care. Even worse, I had a sinking feeling that they were important for my business.


Analyzing video clips of other people’s media interviews can be an enlightening educational experience . . . if done properly.