Jun 26, 2014
May 28, 2014
Described as one of the toughest anti-spam laws in the world, Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. CASL will require that companies have consent to send Commercial Electronic Messages (CEM) to their contacts, and that they provide detailed sender identification and include an unsubscribe mechanism within the email body.
Apr 23, 2014
Nothing cuts through the clutter of today’s online news environment better or faster than a strong visual.Visuals, whether relevant photography, original video, infographics, diagrams or maps, can clarify your story, add context and wonder or set an emotional stage relevant to your news. They also ensure your content garners more engagement online. Research from Hubspot shows that Facebook posts...
Mar 26, 2014
Borrowing from our friends over at PR Newswire’s Beyond PR blog, CNW Group will be expanding their popular “Content We Love” blog feature to our own blog, here at Beyond the Wire. Our version showcases Canadian, CNW-issued news release and multimedia content that we believe demonstrates best practices for success in a digital world. This inaugural post was written by David Nelson.
Feb 7, 2014
Jan 13, 2014
May 3, 2011
Mar 2, 2011
CNW is working hard to make it easier for newsrooms to get what they need. We’ve been successfully testing our ability to distribute multimedia simultaneously with news releases using XHTML. This is big news in our line of work, and we’re excited to tell you what this means.