Charles Adler is a 40-year radio and television broadcast veteran whose career has taken him all across Canada; working in Montreal, Vancouver, Calgary, Toronto, London, Hamilton, and Winnipeg. He can be heard across the Western Canada airwaves weeknights on Corus Radio.
Follow him @charlesadler.
What is it like to be a radio host?
It’s a wonderful experience every day to be able to connect listeners to the most important news stories that they care about and to hear their thoughts and feelings on what matters to them the most.
How do you decide what to talk about on your show?
Those decisions are made for me by the events, ideas and stories that make up the news.
How does social media factor into your work?
I’m on a few social media channels, but primarily use Twitter. It gives me a window into what people are thinking and why they are thinking it.
What does a typical day look like for you?
A typical day starts early in the morning when I start scanning the news. Some hours later, I’m in conversation with my senior producer about how to approach the stories we want to discuss on the show. At 4 p.m., I’m at the radio station doing interviews and putting the finishing touches on the show which begins at 7 p.m. PT.
What’s your number one tip for PR people?
Always focus on what aspects of a story will affect the lives of the consumers, listeners, readers and viewers and what they can learn from the stories that matter to them.
What was your favourite story to work on?
The murder of Tim McLean aboard a Greyhound Bus in Manitoba, which was my backyard for two decades. Although I didn’t enjoy the story, it was important.
What’s the story/interview you’d most like to cover?
I’d like to interview Jesus Christ. Nobody has had more impact on the civilization we are living in and it would be the greatest interview of all.
First website you load in the morning?
Coffee or beer or green juice?
Coffee. Seattle’s Best #5 –Their boldest number.