Jan 11, 2016
Although PR professionals are gaining competency in social media metrics and measurements, our efforts can be hampered by unclear terminology. We explore two of the most confusing measurement terms - engagement and reach - and determine how they can be measured effectively.
Dec 21, 2015
Dec 9, 2015
In our recent webinar, Why Metrics are Key to Getting a Seat at the Revenue Table, Ken Wincko, SVP, Marketing, PR Newswire, Chris Albert, SVP, Digital and Social Research and Analytics, Ketchum and Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR shared their professional insights. Our speakers outlined ways that PR professionals can prove ROI to the C-suite using metrics.
Nov 13, 2015
In our recent webinar, Get Credible: The Role of Earned Media in Inbound Strategy, Christopher Penn, Vice President, Marketing Technology, SHIFT Communications shared his professional insight and tips on how PR professionals can highlight and harness earned media potential. Spenn identified four steps that will help companies optimize their earned media.
Nov 10, 2015
Nov 9, 2015
Public relations now has the ability to drive sales and growth and ultimately, revenue through more platforms than ever before. However, PR needs to be more vocal about the role it plays in driving demand, sales and profits. How can practitioners successfully demonstrate their essential skills to corporate executives? Here are three reasons why PR should matter more than ever to an organization
Oct 27, 2015
Public relations professionals have been using a wide array of metrics to show the ROI of their efforts to senior management. But with so many to choose from, where should you focus? Here are five metrics you should be using to measure the performance of your news release:
Oct 26, 2015
There are several reasons why connecting your traditional PR with social media in a consistent measurement format has not been adequately completed. It can be done, but is it done efficiently? Here are three reasons why measuring traditional and social content is currently undesirable.