If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits.

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With advances in technology, marketing and PR professionals now have the tools to track the habits and behaviors of consumers online. So, what metrics should PR practitioners utilize?

Six Tips for Measuring Your News Release Success Across Multiple Channels

With a multitude of distribution channels available today, an increasingly popular trend for PR practitioners is to measure strategic goals by channel. Consider including these tips in your measurement plans to ensure successful implementation of metrics.

What Metrics Matter for a CMO-

There is a new pressure on CMO to provide CEOs and CFOs with measured, quantifiable results of the Marketing department’s efforts. With a variety of marketing metrics and monitoring tools available today, the challenge has been that CMOs need to ensure they are focused on the right data and metrics....


Let’s put these 10 social media myths to rest once and for all.


Although PR professionals are gaining competency in social media metrics and measurements, our efforts can be hampered by unclear terminology. We explore two of the most confusing measurement terms - engagement and reach - and determine how they can be measured effectively.

Best of 2015_Tracking _ Measurement

To help bring you up to speed on all things measurement, we've compiled our best tracking and measurement content for 2015.


In our recent webinar, Why Metrics are Key to Getting a Seat at the Revenue Table, Ken Wincko, SVP, Marketing, PR Newswire, Chris Albert, SVP, Digital and Social Research and Analytics, Ketchum and Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR shared their professional insights. Our speakers outlined ways that PR professionals can prove ROI to the C-suite using metrics.