Apr 21, 2016
If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits.
Apr 20, 2016
Apr 12, 2016
With a multitude of distribution channels available today, an increasingly popular trend for PR practitioners is to measure strategic goals by channel. Consider including these tips in your measurement plans to ensure successful implementation of metrics.
Feb 26, 2016
There is a new pressure on CMO to provide CEOs and CFOs with measured, quantifiable results of the Marketing department’s efforts. With a variety of marketing metrics and monitoring tools available today, the challenge has been that CMOs need to ensure they are focused on the right data and metrics....
Feb 23, 2016
Jan 11, 2016
Although PR professionals are gaining competency in social media metrics and measurements, our efforts can be hampered by unclear terminology. We explore two of the most confusing measurement terms - engagement and reach - and determine how they can be measured effectively.
Dec 21, 2015
Dec 9, 2015
In our recent webinar, Why Metrics are Key to Getting a Seat at the Revenue Table, Ken Wincko, SVP, Marketing, PR Newswire, Chris Albert, SVP, Digital and Social Research and Analytics, Ketchum and Sharam Fouladgar-Mercer, CEO and Co-Founder, AirPR shared their professional insights. Our speakers outlined ways that PR professionals can prove ROI to the C-suite using metrics.