Jan 13, 2016
Many marketing and PR teams choose to build a stand-alone website as a way to share all the links and multimedia assets related to a news event or marketing initiative. But thinking beyond the planning and producing of multiple campaign assets (on time), and packaging it all together as a website (on time) can seem like an impossible task. Creating a one of these sites, sometimes called a digital...
Jan 12, 2016
It is no great surprise that writing a captivating headline is crucial to driving the engagement of your content. So why are these words causing our headlines to perform so badly? The study suggests that it’s partly because these words trigger our human “spam filter” to kick in and ignore the article. So if you are truly terrible at creating engaging, catchy, must-click-on headlines,...
Nov 27, 2015
One of the most important (and difficult) aspects of launching a new product is product naming. It often involves Product, Marketing, Product Marketing, senior management, sales leadership and (often) a liberal amount of hurt feelings and crushed dreams for those involved.
Nov 26, 2015
Spring 2016 conferences are putting out their calls for speakers right now. You have a terrific story to tell, but you’re procrastinating on submitting your outline. Why? What are you afraid of? As it turns out, about 60 to 75% of us are terrified of public speaking. We’ve compiled some easy do’s and don’ts to help you shine your brightest in front of a crowd
Nov 2, 2015
If you work in public relations, chances are you come in contact with your Canadian Press style guide on a daily basis. Love it or hate it, style guidelines keep writers across Canada consistent, accurate and constantly in debate over whether to write affect or effect. James McCarten is Editor of the CP Stylebook and Caps and Spelling and is also the Ottawa News Editor at the Canadian Press. We had...
Oct 27, 2015
Public relations professionals have been using a wide array of metrics to show the ROI of their efforts to senior management. But with so many to choose from, where should you focus? Here are five metrics you should be using to measure the performance of your news release:
Oct 14, 2015
Communications professionals spend countless hours planning, devising and executing content marketing strategies, but are they giving their hard work the distribution it deserves? Building it doesn’t necessarily mean that anyone will come. Here are five ways you can master marketing your own content to bolster campaign success.
Oct 1, 2015
Pitching media over e-mail is more of an artform than a science. Taking some extra time to make sure you have all your bases covered before making contact is key to getting the pickup you’re aiming for. Fortunately, PR professionals have a lot of resources to help make sure their pitch is a success. Here are some recommendations to check off before you hit the send button.