One of the most important (and difficult) aspects of launching a new product is product naming. It often involves Product, Marketing, Product Marketing, senior management, sales leadership and (often) a liberal amount of hurt feelings and crushed dreams for those involved.


Spring 2016 conferences are putting out their calls for speakers right now. You have a terrific story to tell, but you’re procrastinating on submitting your outline. Why? What are you afraid of? As it turns out, about 60 to 75% of us are terrified of public speaking. We’ve compiled some easy do’s and don’ts to help you shine your brightest in front of a crowd


If you work in public relations, chances are you come in contact with your Canadian Press style guide on a daily basis. Love it or hate it, style guidelines keep writers across Canada consistent, accurate and constantly in debate over whether to write affect or effect. James McCarten is Editor of the CP Stylebook and Caps and Spelling and is also the Ottawa News Editor at the Canadian Press. We had...


Public relations professionals have been using a wide array of metrics to show the ROI of their efforts to senior management. But with so many to choose from, where should you focus? Here are five metrics you should be using to measure the performance of your news release:


Communications professionals spend countless hours planning, devising and executing content marketing strategies, but are they giving their hard work the distribution it deserves? Building it doesn’t necessarily mean that anyone will come. Here are five ways you can master marketing your own content to bolster campaign success.

4 Tips Before You Pitch

Pitching media over e-mail is more of an artform than a science. Taking some extra time to make sure you have all your bases covered before making contact is key to getting the pickup you’re aiming for. Fortunately, PR professionals have a lot of resources to help make sure their pitch is a success. Here are some recommendations to check off before you hit the send button.

Worthy on the Web - Sept 2015

September we hardly knew you. This back-to-school month always seems to sweep past, fuelled by the energy of fresh resolve, the delight of new projects and in this case, a total eclipse of a harvest moon that added exciting multimedia assets to the first days of fall. Also, squash! But what are the stories that sucked us away from our to-do lists and dragged us deep into the interwebs this month?

Give Up the Nounspeak

Sometimes smart people are the worst. At writing, that is. In their attempt to sound intelligent they bore their readers with clunky, passive statements that do little to convey their message, no less their intelligence. Dr. Michael Sider, assistant professor, Management Communications at Ivey Business School talked to us about why this happens, and what smart people should be doing instead.