Beyond the Wire has created a new series of posts dedicated to debunking the myths & misconceptions that surround marketing and PR activities. Here are 6 common pitching myths—and the truth behind them.


A web widget is a stand-alone application that site owners can embed onto a page to perform some convenient task. You have probably seen Twitter widgets offering a mini-view of a site’s feed sitting somewhere in the right hand column of a blog or news site.


In our recent webinar, Navigating a Crisis: Top Tips on How to Protect your Reputation, Patrick Hillmann, Senior Vice President at LEVICK, and Karen Doyne, Managing Director and Leader U.S. Crisis Practice at Burson-Marsteller shared their professional insights and experiences with crisis communications planning and execution.


The primary goal for any content marketer is to generate leads. The process starts by creating compelling content -- easier said than done. Here are a few tips for writing effective evergreen content:


To make sure each and every Torontonian has the chance to play an instrument, Sun Life Financial and the Toronto Public Library have created the city's first musical instrument library. With the swipe of a library card, anyone can borrow any of the 100 available instruments including guitars, violins and portable keyboards. Here are three reasons why this campaign was music to our content marketing...


Sometimes it’s difficult enough to get a news release approved internally, without having to think about SEO potential. But if exposure or disclosure or page views are part of your goals, your communications efforts must give heed to content discoverability through search engines. A helpful laundry list of search engine violations and penalties demonstrates ways your content can be responsible...


“Every great movie begins its life as a great script.” So does every great video. When considering narration for your video, there are four main ways to tell a story: voice over, interview, on-camera host or text on screen. How to choose? It depends on the content, budget, tone and style of the video you want to create. (Hint: There is no right or wrong answer)


Beyond the Wire has created a PR 101 series of posts dedicated to anyone just beginning their marketing and PR journey. This week, we’re taking a look at how marketing content is translated, as discussed in an interview with Katherine Fitzgibbons, Director, Translation & Transcription Services at CNW.