Connecting with your local community is actually quite simple, and there are many marketing strategies that can help a smaller organization do it effectively and on a shoe-string budget. Here are a few tips to help your company localize its marketing strategies and substantially increase its profile.

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In addition to giving media easy access to your materials, an added benefit of the digital media kit is the double-duty it can serve as a campaign microsite. You’ve worked hard to create a dynamic campaign that includes photos, videos and social media elements; now you want to get the most out of it by reaching multiple audiences.

I'm very proud of the CNW team today, even more so than most days. CNW Group team members rallied to raise more than $10,000 in support of the Heart and Stroke Foundation with a series of fundraising initiatives culminating in today's Big Bike event in Toronto.