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The start of a new year often means trying new things, like buying a gym membership that you’ll totally use, or wading into a freezing lake for a good cause. In our latest "Canadian Content We Love" instalment, we look at how the Courage brothers and World Vision made a splash with their annual "Courage Polar Bear Dip" event.

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As a national charitable organization, Food Banks Canada is dedicated to helping Canadians living with household food insecurity. Each year, they continue to execute a highly visual and accessible integrated campaign for it’s HungerCount report. Here are four things that made Food Banks Canada’s recent campaign Canadian Content We Love:

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Connecting with your local community is actually quite simple, and there are many marketing strategies that can help a smaller organization do it effectively and on a shoe-string budget. Here are a few tips to help your company localize its marketing strategies and substantially increase its profile.

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In addition to giving media easy access to your materials, an added benefit of the digital media kit is the double-duty it can serve as a campaign microsite. You’ve worked hard to create a dynamic campaign that includes photos, videos and social media elements; now you want to get the most out of it by reaching multiple audiences.

I'm very proud of the CNW team today, even more so than most days. CNW Group team members rallied to raise more than $10,000 in support of the Heart and Stroke Foundation with a series of fundraising initiatives culminating in today's Big Bike event in Toronto.