Many will argue that if your brand isn’t on social, you’re obsolete. But is that really true? Perhaps Canadians are in need of a social media reality check.

In June I returned home from the National CPRS Conference in Saint John, New Brunswick with more than just a swag bag and a jar of pickled fiddleheads in my suitcase.


When Covenant House Vancouver was looking for a better way to showcase their programs and services and to reach their younger audience, they started a blog called On the House.

When a crisis hits your organization, it’s integral to listen to how the media and your audiences are reacting to the issue. This will help you align your messages and adjust your plans as the issue unfolds.

On March 28, Laurie Smith, CNW’s Vice President of Culture and Communications, presented to a packed house at the CPRS Ottawa March PD Event.

Project Planning

Last week CPRS Toronto presented From Crisis to Credibility: How a Massive Product Recall Turned into a Reputation Boon – a great way to end the year. Dan Tisch, President of Argyle Communications, presented a fascinating case study on the crisis communications behind the American peanut recall of 2009 – the largest food recall in US history.


Flu season has arrived and while things look normal this time around, you’d be hard pressed to find a communicator who doesn’t remember the panic H1N1 caused last year. The H1N1 flu pandemic affected communicators from all industries as they worked to inform and protect their employees. In addition, the communications team at the Halton Region was tasked to ensure that the more than 450,000...