What is PR-Now-

Along with our parent company, PRNewswire, we asked you to fill in the blank “PR is Now___.” After all, who knows the industry better than those who live in it? Check out the updated PR is Now infographic to see what your peers have said!

6 Ways to Find the Perfect Industry Expert-EDIT

There are times when it benefits PR professionals to work with an expert outside of their brand, whose personal successes and failures can be used to educate others and evolve your industry. Here are our top tips on how to weed out the noisemakers and find third-party thought leaders who can help boost your brand’s reputation and business goals.


Trick or treat, check my feed, give me something good to read! With Halloween in a few short weeks, marketers are getting into the spirit with some spooky campaigns. One company that knows how to have fun with horror is Canada’s Wonderland. Into its 11th season, the theme park’s “Halloween Haunt” event features over 500 frightening monsters, mazes and the thrill of riding the...


Have you ever wondered what it’s like to be an investigative reporter? To develop the stories that impact legislation, instigate police investigations and effect societal change? We had a chance to speak to award-winning Toronto Star investigative reporter, Robert Cribb, in advance of his upcoming CNW Breakfast with the Media presentation in Halifax, about a regular day, his favourite stories...


As the month comes to a close, we wanted to share some of the best content from around the web and here on Beyond the Wire. Here are a few of our favourite reads and CNW’s top performing blog posts for the month of April.


How can you get better results with your press releases? The data is in and the answer is clear: visual illustration of your message is a key driver of success.

Monitor screen showing email in the inbox

Described as one of the toughest anti-spam laws in the world, Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. CASL will require that companies have consent to send Commercial Electronic Messages (CEM) to their contacts, and that they provide detailed sender identification and include an unsubscribe mechanism within the email body.

Nothing cuts through the clutter of today’s online news environment better or faster than a strong visual.Visuals, whether relevant photography, original video, infographics, diagrams or maps, can clarify your story, add context and wonder or set an emotional stage relevant to your news. They also ensure your content garners more engagement online. Research from Hubspot shows that Facebook posts...