Beyond the Wire is dedicating a number of posts to our PR 101 series. These posts, dedicated to small businesses or those who are just beginning their marketing and PR journey, will cover how you can get started with tips and advice on topics such as social media, digital marketing, public relations and SEO. This week, we are looking at the art of pitching. With tips and advice from some of the Canada’s...


CP journalist Pierre Saint-Arnaud supplies Canada with breaking news all day long, often working on multiple stories per day. We spoke to him about his role as a wire service journalist in our first "Meet the Press" post of 2016.


Every holiday season our social feeds become gooey with heartwarming campaigns and WestJet never fails to deliver. On December 9th, the airline launched it’s “mini miracles day” with hopes of performing 12,000 mini acts of kindness across all travel destinations by the time the clock struck 12. With a fully integrated marketing campaign packed with rich multimedia and social buzz,...

What is PR-Now-

Along with our parent company, PRNewswire, we asked you to fill in the blank “PR is Now___.” After all, who knows the industry better than those who live in it? Check out the updated PR is Now infographic to see what your peers have said!

6 Ways to Find the Perfect Industry Expert-EDIT

There are times when it benefits PR professionals to work with an expert outside of their brand, whose personal successes and failures can be used to educate others and evolve your industry. Here are our top tips on how to weed out the noisemakers and find third-party thought leaders who can help boost your brand’s reputation and business goals.


Trick or treat, check my feed, give me something good to read! With Halloween in a few short weeks, marketers are getting into the spirit with some spooky campaigns. One company that knows how to have fun with horror is Canada’s Wonderland. Into its 11th season, the theme park’s “Halloween Haunt” event features over 500 frightening monsters, mazes and the thrill of riding the...


Have you ever wondered what it’s like to be an investigative reporter? To develop the stories that impact legislation, instigate police investigations and effect societal change? We had a chance to speak to award-winning Toronto Star investigative reporter, Robert Cribb, in advance of his upcoming CNW Breakfast with the Media presentation in Halifax, about a regular day, his favourite stories...


As the month comes to a close, we wanted to share some of the best content from around the web and here on Beyond the Wire. Here are a few of our favourite reads and CNW’s top performing blog posts for the month of April.