The Six Questions You Need to Ask Before You Send That Release (1)

Here at CNW, we know a thing or two about news releases. If you are planning to send a news release, stop and answer each of these questions to ensure that your release is impactful, reaches a wide audience and achieves your communications goals.

Add-Widget-Website

A web widget is a stand-alone application that site owners can embed onto a page to perform some convenient task. You have probably seen Twitter widgets offering a mini-view of a site’s feed sitting somewhere in the right hand column of a blog or news site.

PR101-Social-Media

Beyond the Wire has created a PR 101 series of posts dedicated to anyone just beginning their marketing and PR journey. This week, we take a look at the ways in which social media can help build your audience and drive traffic to your website and revenue into your pocket.

MTP-PierreSA

CP journalist Pierre Saint-Arnaud supplies Canada with breaking news all day long, often working on multiple stories per day. We spoke to him about his role as a wire service journalist in our first "Meet the Press" post of 2016.

WestJet-Artwork

Every holiday season our social feeds become gooey with heartwarming campaigns and WestJet never fails to deliver. On December 9th, the airline launched it’s “mini miracles day” with hopes of performing 12,000 mini acts of kindness across all travel destinations by the time the clock struck 12. With a fully integrated marketing campaign packed with rich multimedia and social buzz,...

What is PR-Now-

Along with our parent company, PRNewswire, we asked you to fill in the blank “PR is Now___.” After all, who knows the industry better than those who live in it? Check out the updated PR is Now infographic to see what your peers have said!

6 Ways to Find the Perfect Industry Expert-EDIT

There are times when it benefits PR professionals to work with an expert outside of their brand, whose personal successes and failures can be used to educate others and evolve your industry. Here are our top tips on how to weed out the noisemakers and find third-party thought leaders who can help boost your brand’s reputation and business goals.

Content-We-Love-Canadas-Wonderland1

Trick or treat, check my feed, give me something good to read! With Halloween in a few short weeks, marketers are getting into the spirit with some spooky campaigns. One company that knows how to have fun with horror is Canada’s Wonderland. Into its 11th season, the theme park’s “Halloween Haunt” event features over 500 frightening monsters, mazes and the thrill of riding the...

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