Determining a budget for PR is more about risk analysis and managing expectations than it is about financial modeling. Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.

The Six Questions You Need to Ask Before You Send That Release (1)

Here at CNW, we know a thing or two about news releases. If you are planning to send a news release, stop and answer each of these questions to ensure that your release is impactful, reaches a wide audience and achieves your communications goals.


A web widget is a stand-alone application that site owners can embed onto a page to perform some convenient task. You have probably seen Twitter widgets offering a mini-view of a site’s feed sitting somewhere in the right hand column of a blog or news site.


Beyond the Wire has created a PR 101 series of posts dedicated to anyone just beginning their marketing and PR journey. This week, we take a look at the ways in which social media can help build your audience and drive traffic to your website and revenue into your pocket.


CP journalist Pierre Saint-Arnaud supplies Canada with breaking news all day long, often working on multiple stories per day. We spoke to him about his role as a wire service journalist in our first "Meet the Press" post of 2016.


Every holiday season our social feeds become gooey with heartwarming campaigns and WestJet never fails to deliver. On December 9th, the airline launched it’s “mini miracles day” with hopes of performing 12,000 mini acts of kindness across all travel destinations by the time the clock struck 12. With a fully integrated marketing campaign packed with rich multimedia and social buzz,...

What is PR-Now-

Along with our parent company, PRNewswire, we asked you to fill in the blank “PR is Now___.” After all, who knows the industry better than those who live in it? Check out the updated PR is Now infographic to see what your peers have said!

6 Ways to Find the Perfect Industry Expert-EDIT

There are times when it benefits PR professionals to work with an expert outside of their brand, whose personal successes and failures can be used to educate others and evolve your industry. Here are our top tips on how to weed out the noisemakers and find third-party thought leaders who can help boost your brand’s reputation and business goals.