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If you want your video content to receive any views at all on this platform, get using Facebook Live. Here are some items to keep top of mind:

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Video is an investment in time and effort that is important to get right. There are steps to follow that will differ project by project, but which are each essential to success.

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Generating types of content worth sharing may seem overwhelming, but is easier than you think.

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There’s nothing like the fresh start of a new year! Alongside your resolutions to eat healthier, get to bed by 10 p.m. and cut down on the coffee (good luck with that), why not create a few goals for what you’d like to accomplish at work this year? New clients, new campaigns and new objectives are a great time to think about what you want to achieve in the coming 12 months and make a few...

Canada

When the executive team of SEIU Healthcare (Local 1 Canada) embarked on a series of local, in-person appearances, they could have simply sent an email blast to their membership base and called it a day. Instead they opted to produce a video that would share the dates and locations of the upcoming roadshow while presenting the executives as people who would be easy to talk to and get to know.

Didn’t get a chance to join our recent Breakfast with the Media sessions? Want to watch all the action again? Now you can download full-length video of events in Toronto, Calgary and Montreal, where some of Canada’s top journalists described the current news environment and how public relations professionals can best work with them in the new reality.

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