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To ensure a smooth multichannel experience, CNW has created a helpful guide for sizing images to meet the spec requirements for some of the more common social networks and websites. Happy campaigning!

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The future of social media is unpredictable and while no one knows exactly where 2017 will take us, here are some of the major trends we’re watching.

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Monitoring trends and setting up social media alerts are both great ways to stay on top of industry developments. These trending topics can be a great source of inspiration for your next tweet, Facebook post and even news releases or pitch angles.

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A social media audit is a way to ensure that your current strategy is delivering results before you build on it for next year. It also gives you some sweet ROI stats to share with your senior executives.

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Done right, social media is an important part of your multichannel communications campaign. It is also notoriously comprised of tiny bits and pieces, all of which need to be managed in the right way, at the right time and with the right content for each platform. In the fight for ultimate social media mastery, here are our secret weapons.

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What do you actually know about the social media following of your company, your competitors and your industry? Who are these people? It’s time to find out.

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We asked Bob Pickard, principal at Signal Leadership Communication for a few tips to help business leaders enter the social media sphere.

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