Mar 15, 2017
Oct 21, 2016
An unprepared or untrained spokesperson can be a ticking time bomb for your brand. The company spokesperson represents the voice and personification of your brand, so it’s imperative that they be informed, prepared, trained and knowledgeable. This extends to the media contacts listed on your news release or website; are they ready?
Oct 20, 2016
In a previous post, we talked about the tactic of pivoting, or bridging, back to your story in the face of adverse questioning from a skeptical audience, moderator or journalist. The prospect of fielding questions from a reporter can be intimidating but, if handled correctly, engaging in a media interview can prove to be beneficial to all parties.
Oct 14, 2016
The pundits covering the U.S. presidential and vice-presidential debates have commented on the candidates’ ability, or inability, to pivot or transition from one topic to another in a seamless and conversational manner. Media skills trainers call this “Bridging” – i.e. building a verbal bridge from a negative topic to your positive key messages.
Aug 11, 2016
Jeff Jones, Energy and Finance Reporter at The Globe and Mail, recently shared what he requires from PR pitches. “I don’t want excitement. I want clarity and context. I can come up with my own excitement.”
Jul 12, 2016
When a crisis occurs, be prepared for public scrutiny. Designate a senior leader or subject matter expert who can stand up for the company while the heat is on, whether it’s coming from investors, customers or reporters.
Jun 30, 2016
On June 23rd, CPRS Toronto presented survey data collected from Canadian journalists by Leger and CNW about their PR and media relations preferences. Presented by Dave Scholz, Managing Partner of Leger 360 and Laurie Smith, VP Strategic Communications, Media and Audience Relations at CNW, the study results reinforced some key essentials and introduced new ideas for anyone seeking to improve their...