Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences...

Cover_Take Your Blog to the Next Level

Whether you want to drive discovery of owned channels, increase traffic or boost downloads, taking your blog to the next level can help you reach your marketing goals.


Anum Rubec is a beauty & lifestyle blogger, content creator and freelance communications consultant. She spends her days writing, taking photos, and drinking lots of coffee. Here's what we learned about her.


Professional communicators have likely included social platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube in their campaigns. But with more than 90 percent of brands occupying multiple channels, companies must look to emerging platforms in order to grow their niche audiences. Here are four social media sites that may benefit your business.


One of the things we hear time and time again is that while IRO’s know that multimedia such as photos and videos can have a positive impact on their investor communications, they struggle with how to get started creating assets and packaging them together for distribution. In addition to concerns about resources, simply having access to creative teams during a high-pressure earnings period leads...


Whether you’re in an agency or on the client side; a marketer or a PR pro, in just about any industry, Twitter has become an essential component of many communications campaigns today. As a result, there is no shortage of tools out there that can help you with scheduling, monitoring and reporting. While you might be using paid or free dashboard tools to manage Twitter activity, there are a number...


According to Cisco’s predictions, 79 percent of all web traffic will be video by 2018. With that in mind, organizations – no matter the size or industry – can no longer afford to be ignoring video. Not just for B2C brands, video can be a powerful tool to bring your financial story to life and today’s savvy investors are looking for multimedia.


We hear from clients all the time that while they know they need to incorporate videos into their communications plans, they’re too intimidated by the production process to get it done. That’s why CNW Creative created our Wicked Wednesday Video Workshop series -- to help communications and marketing professionals overcome their apprehension and get familiar with video production in a fun,...