Oct 19, 2016
By tracking only your own brand mentions, you may be missing out on actionable business intelligence vital to your overall strategy, including information about your competitors, suppliers, industry and other external factors that could affect your business.
Apr 26, 2016
Brand monitoring offers a multitude of benefits to an organization, such as helping it extract important insights from the vast amounts of collected data. Here are just some of the benefits of brand monitoring:
Apr 13, 2016
Jan 20, 2016
In the digital age, you no longer have to wait for tomorrow’s newspaper to find out what is happening in the world. In fact, you can read about something 600 different ways online before it ever becomes a printed headline. Here are just a few reasons why monitoring tools are beneficial to PR teams and why you should be using them.