In our new whitepaper, The Evolving Role of Investor Relations in Competitive Intelligence, we spoke with Canadian investor relation experts about the role they play in intelligence gathering as well as how and why they use competitive intelligence

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What do you actually know about the social media following of your company, your competitors and your industry? Who are these people? It’s time to find out.

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By tracking only your own brand mentions, you may be missing out on actionable business intelligence vital to your overall strategy, including information about your competitors, suppliers, industry and other external factors that could affect your business.

Five Benefits of Brand Monitoring

Brand monitoring offers a multitude of benefits to an organization, such as helping it extract important insights from the vast amounts of collected data. Here are just some of the benefits of brand monitoring:

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A comprehensive media monitoring service can provide internal stakeholders with the tools, data and analysis they need to make informed strategic decisions.