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Public relations professionals have been using a wide array of metrics to show the ROI of their efforts to senior management. But with so many to choose from, where should you focus? Here are five metrics you should be using to measure the performance of your news release:

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In this post, we examine how you can bring data from multiple sources to illustrate how your release is contributing to business outcomes.

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As any PR professional knows, measuring the true impact of PR efforts remains an inexact science. Here are foundations to creating reports that are more meaningful to clients.

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Although your tactics and metrics will change depending on the desired outcomes and business goals of your client, here are some examples of how you and your team can use data to optimize your PR program.


Without driving leads through the marketing funnel, your content marketing strategy becomes more of a cost centre instead of a revenue centre. Here are four simple ways you can demonstrate the value of your content marketing strategy.

7 Metrics to Demonstrate ROI to Clients

In order to fully embrace this advance in measurement tactics, it is critical to decipher at the early planning stage, which metrics should be deployed during evaluation.


If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits.

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With advances in technology, marketing and PR professionals now have the tools to track the habits and behaviors of consumers online. So, what metrics should PR practitioners utilize?