Jun 2, 2016
Without driving leads through the marketing funnel, your content marketing strategy becomes more of a cost centre instead of a revenue centre. Here are four simple ways you can demonstrate the value of your content marketing strategy.
May 17, 2016
Apr 21, 2016
If you’re looking to build brand awareness and boost revenue, ensure public relations activity is part of the budget. Today’s marketers should consider PR as a secret weapon for attracting customers, driving demand, and growing sales and profits.
Apr 20, 2016
Apr 12, 2016
With a multitude of distribution channels available today, an increasingly popular trend for PR practitioners is to measure strategic goals by channel. Consider including these tips in your measurement plans to ensure successful implementation of metrics.
Feb 26, 2016
There is a new pressure on CMO to provide CEOs and CFOs with measured, quantifiable results of the Marketing department’s efforts. With a variety of marketing metrics and monitoring tools available today, the challenge has been that CMOs need to ensure they are focused on the right data and metrics....
Feb 23, 2016
Jan 11, 2016
Although PR professionals are gaining competency in social media metrics and measurements, our efforts can be hampered by unclear terminology. We explore two of the most confusing measurement terms - engagement and reach - and determine how they can be measured effectively.