An unprepared or untrained spokesperson can be a ticking time bomb for your brand. The company spokesperson represents the voice and personification of your brand, so it’s imperative that they be informed, prepared, trained and knowledgeable. This extends to the media contacts listed on your news release or website; are they ready?

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Public relations professionals have been using a wide array of metrics to show the ROI of their efforts to senior management. But with so many to choose from, where should you focus? Here are five metrics you should be using to measure the performance of your news release:


If you’re dealing with a good newswire service, the following perks should be included.


PR and marketers commonly track their social media mentions and engagements, but how much actual listening is happening? Just because your handle or hashtag hasn’t been used doesn’t mean something valuable to your brand isn’t being discussed.

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Video is an investment in time and effort that is important to get right. There are steps to follow that will differ project by project, but which are each essential to success.


To provide a smoother experience for everyone involved, we asked our Creative Services team what clients should know before consulting a video production team.


In a recent Cision webinar, Rio & Zika: Managing Communication Challenges, James Rubec, Content Strategist at Cision and Peter Land, Managing Partner at Finbury discussed the impact of the Zika virus on the recent Summer Games and provided best practices for crises at events. No matter the size of your next event, here are seven essentials for success.

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Although your tactics and metrics will change depending on the desired outcomes and business goals of your client, here are some examples of how you and your team can use data to optimize your PR program.