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Although your tactics and metrics will change depending on the desired outcomes and business goals of your client, here are some examples of how you and your team can use data to optimize your PR program.

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Here are a few ways that you can optimize your social media content for search and SEO.

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At this year’s World PR Forum, Canadian CEOs from McDonald’s Canada, Ford Canada and TIFF discussed the challenges and rewards of being a part of a larger, international brand. Here are some of their thoughts on branding and communications in Canada that PR professionals can apply to their own organization.

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At May’s 2016 World PR Forum, Christie Smith, APR, Founder of Elite Communicators Group Inc., shared her experience with a pilot PR program for recycling in the City of Vancouver, where 45 per cent of residents are members of a visible minority group. Here are Smith’s ten strategies for engaging in effective cross-cultural communications.

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In our recent webinar, Multichannel Content Strategy: How to Build Awareness Customers and Revenue, Matt Heinz, President at Heinz Marketing shared his professional insights and experiences with multichannel content marketing. Matt shared his four steps to a strong multichannel strategy, which will help guide your decision-making when it comes to channel selection.

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Beyond the Wire has created a new series of posts dedicated to debunking the myths & misconceptions that surround marketing and PR activities. Here are 6 common pitching myths—and the truth behind them.

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A web widget is a stand-alone application that site owners can embed onto a page to perform some convenient task. You have probably seen Twitter widgets offering a mini-view of a site’s feed sitting somewhere in the right hand column of a blog or news site.

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In our recent webinar, Navigating a Crisis: Top Tips on How to Protect your Reputation, Patrick Hillmann, Senior Vice President at LEVICK, and Karen Doyne, Managing Director and Leader U.S. Crisis Practice at Burson-Marsteller shared their professional insights and experiences with crisis communications planning and execution.

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