EmailPitchRules-Oct17

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with 97 per cent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

EarnedMediaRising-CL

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

DistroRelationship

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a second thought when it comes to your newswire provider. If you have, you’ve probably defined the relationship as...

SMTargeting

One of the biggest challenges for social media marketers is ensuring that you're actually reaching your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users), and fake profiles have become increasingly prevalent (It is estimated that between 9 per cent and 15 per cent of monthly...

BrandStorytelling-banner

If you tell your brand’s story well, it can have a significant impact. If not, you can confuse and lose customers.

NRYourStory

It isn’t a tweet, a newsbite or factoid; it’s a news release. And it’s your story. Here is how you can tell it

PR FakeNews - highlight

While the effects of getting caught in a fake news cycle can be devastating, there are ways you can protect yourself and your business. And it all starts with a good PR strategy.

SPD-highlight

Whether you are targeting an actual Irish audience or just the Irish-at-heart, consider these points to give your marketing campaign an authentic and accurate Gaelach touch.

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