Oct 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with 97 per cent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Oct 16, 2017
Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.
Sep 22, 2017
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?” Chances are, you haven’t given this a second thought when it comes to your newswire provider. If you have, you’ve probably defined the relationship as...
Jul 28, 2017
One of the biggest challenges for social media marketers is ensuring that you're actually reaching your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users), and fake profiles have become increasingly prevalent (It is estimated that between 9 per cent and 15 per cent of monthly...
Jun 14, 2017
May 24, 2017
Apr 6, 2017
Mar 17, 2017