Oct 27, 2016
Ken Wincko, SVP of Marketing at Cision and PR Newswire, explored three fundamental questions that every Chief Marketing Officer and Chief Communications Officer should be able to answer about their communications strategy.
Sep 28, 2016
Sep 7, 2016
Jun 30, 2016
Jun 17, 2016
May 26, 2016
Determining a budget for PR is more about risk analysis and managing expectations than it is about financial modeling. Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
May 4, 2016
Here at CNW, we know a thing or two about news releases. If you are planning to send a news release, stop and answer each of these questions to ensure that your release is impactful, reaches a wide audience and achieves your communications goals.
May 2, 2016
A web widget is a stand-alone application that site owners can embed onto a page to perform some convenient task. You have probably seen Twitter widgets offering a mini-view of a site’s feed sitting somewhere in the right hand column of a blog or news site.