Ken Wincko, SVP of Marketing at Cision and PR Newswire, explored three fundamental questions that every Chief Marketing Officer and Chief Communications Officer should be able to answer about their communications strategy.


If you’re dealing with a good newswire service, the following perks should be included.


Generating types of content worth sharing may seem overwhelming, but is easier than you think.


This summer marks CNW’s 56th year in business, an impressive amount of time for a brand to lead its industry, which CNW has done with unwavering consistency.


Interesting things are happening at CNW! Just a few short years after CNW was acquired by PR Newswire, PR Newswire has been acquired by Cision. This means that CNW is now a Cision company.


Determining a budget for PR is more about risk analysis and managing expectations than it is about financial modeling. Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.

The Six Questions You Need to Ask Before You Send That Release (1)

Here at CNW, we know a thing or two about news releases. If you are planning to send a news release, stop and answer each of these questions to ensure that your release is impactful, reaches a wide audience and achieves your communications goals.


A web widget is a stand-alone application that site owners can embed onto a page to perform some convenient task. You have probably seen Twitter widgets offering a mini-view of a site’s feed sitting somewhere in the right hand column of a blog or news site.