AdAlive-CNW

James Rubec takes you the down the road of history to see how advertising continuously renews itself.

GiniMeasurablePR

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure.

JayBaer-Blog

You can’t use customer feedback to improve your operations without listening. And in an increasingly noisy world, we need to listen harder than ever. Here’s how.

garnermeasure-cover

As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this d

DataStory-cover

Those who work in marketing communications have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

IWD2017-highlight

On March 7th, The Canadian Journalism Foundation hosted a ‘J-TALK’ about the Harassment of Women in Media. A panel moderated by Piya Chattopadhyay, host of CBC Radio’s Out in the Open, included Heather Mallick, columnist at the Toronto Star, Manisha Krishnan, VICE.com Canada’s senior writer, and Janet McFarland, business reporter at The Globe and Mail.

Automation-highlight

Marketing automation is on the rise as 55% of B2B companies have adopted the technology into their strategies. Here’s how you can get the most of your marketing automation system.

CNWHoliday-highlight_EN

While many saw 2016 as a troublesome year, reflecting back I would have to say that the time was good to CNW and Cision.

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