Here are the tactics that AKA Media used to gain media coverage for their client, the All-American Soap Box Derby.


On March 7th, The Canadian Journalism Foundation hosted a ‘J-TALK’ about the Harassment of Women in Media. A panel moderated by Piya Chattopadhyay, host of CBC Radio’s Out in the Open, included Heather Mallick, columnist at the Toronto Star, Manisha Krishnan, VICE.com Canada’s senior writer, and Janet McFarland, business reporter at The Globe and Mail.


With the year-long Canada 150 celebration now underway, CNW and Cision decided to see how engaged Canadians are with this milestone anniversary.


Communications professionals know that media impressions and clippings alone are not the truest measure of a PR campaign’s total value. Today’s PR pros pull in myriad elements from multiple sources to tie their efforts back to revenue, and convey the real return on the investment of their work.


When planning your outreach, consider each of these influencer types to see which is most suited to your brand.


Marketing automation is on the rise as 55% of B2B companies have adopted the technology into their strategies. Here’s how you can get the most of your marketing automation system.


When it comes to the web, curation is the process of hand-selecting, organizing and presenting content, to improve user experience. Today’s curators are subject matter experts who take the time to carefully review and thoughtfully determine which material has the most relevance and value to site visitors.


To ensure your email newsletter gets VIP status within your audience’s inbox, consider these points before you hit send...