May 23, 2017
May 11, 2017
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.
Apr 28, 2017
Those who work in marketing communications have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?
Mar 8, 2017
On March 7th, The Canadian Journalism Foundation hosted a ‘J-TALK’ about the Harassment of Women in Media. A panel moderated by Piya Chattopadhyay, host of CBC Radio’s Out in the Open, included Heather Mallick, columnist at the Toronto Star, Manisha Krishnan, VICE.com Canada’s senior writer, and Janet McFarland, business reporter at The Globe and Mail.
Feb 1, 2017
Jan 30, 2017
Jan 26, 2017
When it comes to the web, curation is the process of hand-selecting, organizing and presenting content, to improve user experience. Today’s curators are subject matter experts who take the time to carefully review and thoughtfully determine which material has the most relevance and value to site visitors.
Jan 11, 2017