MarketingComfortZone

With the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new when it comes to events. So how do you decide whether to take a risk?

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Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.

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Those who work in marketing communications have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

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On March 7th, The Canadian Journalism Foundation hosted a ‘J-TALK’ about the Harassment of Women in Media. A panel moderated by Piya Chattopadhyay, host of CBC Radio’s Out in the Open, included Heather Mallick, columnist at the Toronto Star, Manisha Krishnan, VICE.com Canada’s senior writer, and Janet McFarland, business reporter at The Globe and Mail.

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When planning your outreach, consider each of these influencer types to see which is most suited to your brand.

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Marketing automation is on the rise as 55% of B2B companies have adopted the technology into their strategies. Here’s how you can get the most of your marketing automation system.

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When it comes to the web, curation is the process of hand-selecting, organizing and presenting content, to improve user experience. Today’s curators are subject matter experts who take the time to carefully review and thoughtfully determine which material has the most relevance and value to site visitors.

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To ensure your email newsletter gets VIP status within your audience’s inbox, consider these points before you hit send...

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