On March 7th, The Canadian Journalism Foundation hosted a ‘J-TALK’ about the Harassment of Women in Media. A panel moderated by Piya Chattopadhyay, host of CBC Radio’s Out in the Open, included Heather Mallick, columnist at the Toronto Star, Manisha Krishnan, VICE.com Canada’s senior writer, and Janet McFarland, business reporter at The Globe and Mail.


When planning your outreach, consider each of these influencer types to see which is most suited to your brand.


While many saw 2016 as a troublesome year, reflecting back I would have to say that the time was good to CNW and Cision.

Cover_CASL (2)

With just over 230 days left before this deadline, we spoke to Derek Lackey, President of Direct Marketing Association of Canada, to get some expert tips as to how your company can take the necessary steps to ensure you are CASL complaint in the coming months.


It’s a multichannel world. But as customers have become more connected across channels, communicators have become more disconnected.


This week, Cision released the results of their 2016 Canadian Social Journalism Study, which highlight social media’s evolving role within the Canadian media landscape. This report groups respondents into five categories of social media users. Each has specific opinions and observations on the role that social media plays in their jobs — they also have key demographic differences. Let’s...

Cover_branding growth

C-level engagement in branding is essential to determine how best to drive interest in your company. These are the three questions you need to ask.


In a recent webinar from the Canadian Marketing Association and CNW, "Surrounding The End Customer - Creating A Consistent Message" Gary Edgar, Principal at East End Digital shared how companies large and small can create an omni-channel strategy. Here are a few of his best practices.