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Whether you are targeting an actual Irish audience or just the Irish-at-heart, consider these points to give your marketing campaign an authentic and accurate Gaelach touch.

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To celebrate Canada’s 150th birthday, the bank is revitalizing over 150 community spaces across the country. Here’s why we’re digging this year-long campaign.

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Here are the tactics that AKA Media used to gain media coverage for their client, the All-American Soap Box Derby.

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On March 7th, The Canadian Journalism Foundation hosted a ‘J-TALK’ about the Harassment of Women in Media. A panel moderated by Piya Chattopadhyay, host of CBC Radio’s Out in the Open, included Heather Mallick, columnist at the Toronto Star, Manisha Krishnan, VICE.com Canada’s senior writer, and Janet McFarland, business reporter at The Globe and Mail.

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To ensure a smooth multichannel experience, CNW has created a helpful guide for sizing images to meet the spec requirements for some of the more common social networks and websites. Happy campaigning!

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Here are a few things worth noting before using Google to find the right influencers for your brand.

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Many marketing and PR teams choose to build a stand-alone website as a way to share all the links and multimedia assets related to a news event or marketing initiative. But thinking beyond the planning and producing of multiple campaign assets (on time), and packaging it all together as a website (on time) can seem like an impossible task. Creating a one of these sites, sometimes called a digital...

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With the year-long Canada 150 celebration now underway, CNW and Cision decided to see how engaged Canadians are with this milestone anniversary.

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