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Travel season is here and for those of you in the travel PR business, there are countless opportunities to tell your story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

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Ken Wincko, SVP of Marketing at Cision and PR Newswire, explored three fundamental questions that every Chief Marketing Officer and Chief Communications Officer should be able to answer about their communications strategy.