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As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this d

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Airline brand executives are moving towards delivering better customer experiences. Here's how you can do the same.

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If you are an influencer that’s being paid either in product or cash for posts by a brand, you may be breaking the law. Beyond that, you could be putting brands at serious risk.