Apr 10, 2015
In a recent article for the Globe and Mail, Susan Krashinsky writes: “The idea that marketers need to treat Québec as distinct is nothing new.” As pointed out in part one of this series, The Importance of Communicating in Multiple Languages, most marketing experts agree that Québec is a distinct market segment complete with its own consumer attitudes and buyer behavior.
Mar 9, 2015
Canada is one of the very few countries in the world to recognize two official languages. For Canadian businesses, this often means producing marketing and communications campaigns in both English and French.