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Proving to be more than just a trend, smart brands recognize the impact of video and are using it to their advantage. ‘Viral’, must-see videos are hitting the web more frequently, and are now essential to the news cycle and the average internet user. By implementing video into your communications campaign, along with a smart distribution strategy for your content, you can expand your target...

Démontrant qu’il ne s’agit pas d’une simple tendance, les marques intelligentes reconnaissent l’importance de la vidéo et l’utilisent à bon escient. Les vidéos « virales » qui doivent absolument être regardées, envahissent plus fréquemment le Web et sont maintenant essentielles au cycle des nouvelles et pour...

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A great media list is fundamental to a successful pitch. However, assembling the perfect target audience is easier said than done. Multiple factors come into play when trying to launch a campaign, and creating a quality list requires more than a compilation of generic email addresses. Doing your homework is essential and the more you know about a contact the better. By drawing from a diverse range...

Digging deeper

“Every day more than 500 million messages are sent on Twitter, 800 million people share four billion stories, links, photographs and videos on Facebook. Every minute, 100 hours of video is uploaded to YouTube.”

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Through intranets and web portals, technology has enhanced the employee communication experience. Fully grown and suited up for the workplace, social networks have entered the corporate realm with user-friendly “intranet” platforms for sharing stories and ideas while highlighting individual accomplishments.