More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.


Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.


You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with 97 per cent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.


Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.


Cision's James Rubec had the great opportunity to moderate a panel at’s Innovation Stream at Elevate Toronto, a technology festival. The panel featured Grant Monreau, CEO, Flashstock and Scott Afleck, director of product, Ratehub, to talk about how product positioning sets their companies apart and helps them disrupt their markets.


In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?


The Cision Canadian Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. In this post, I want to discuss the study’s insight into how journalists use social media: specifically, that publishing, distributing and promoting content are key drivers of social media use and activity. PR professionals and marketers...


How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.