It’s a multichannel world. But as customers have become more connected across channels, communicators have become more disconnected.


An unprepared or untrained spokesperson can be a ticking time bomb for your brand. The company spokesperson represents the voice and personification of your brand, so it’s imperative that they be informed, prepared, trained and knowledgeable. This extends to the media contacts listed on your news release or website; are they ready?

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In a previous post, we talked about the tactic of pivoting, or bridging, back to your story in the face of adverse questioning from a skeptical audience, moderator or journalist. The prospect of fielding questions from a reporter can be intimidating but, if handled correctly, engaging in a media interview can prove to be beneficial to all parties.

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By tracking only your own brand mentions, you may be missing out on actionable business intelligence vital to your overall strategy, including information about your competitors, suppliers, industry and other external factors that could affect your business.


Investors are hungry for information about your company, particularly if they have a large stake in your success. Yet the days of mailing massive annual reports to each investor are long gone: websites and SEDAR, the online filing system, have taken care of that.


As Co-Host of Steele & Drex on News Talk 980 CKNW, Lynda Steele reports on the biggest headlines of the day while offering conversational insights into the issues making waves in Metro Vancouver.


The pundits covering the U.S. presidential and vice-presidential debates have commented on the candidates’ ability, or inability, to pivot or transition from one topic to another in a seamless and conversational manner. Media skills trainers call this “Bridging” – i.e. building a verbal bridge from a negative topic to your positive key messages.


In just under a month, the United States will have its 45th President; Hillary Clinton or Donald Trump. Canadians, like many other countries, have had their eyes glued to each candidate’s campaign, which have been both entertaining and controversial. With countless Washington correspondents from both traditional and new media outlets, where are Canadians getting their U.S election fix from?