Social-Psych-Theories-Marketing

While market research is often the first step to determine consumer behaviour, consider taking a step back to look at what social psychologists have already uncovered about human nature. Check out these 5 theories that are worth applying to your next marketing campaign.

PR-101-Pitching

Beyond the Wire is dedicating a number of posts to our PR 101 series. These posts, dedicated to small businesses or those who are just beginning their marketing and PR journey, will cover how you can get started with tips and advice on topics such as social media, digital marketing, public relations and SEO. This week, we are looking at the art of pitching. With tips and advice from some of the Canada’s...

Content-Marketing-Trends-2016

Content marketing has become an indispensable strategy for professional communicators and marketers looking to boost brand awareness. Content types have expanded from blog posts and white papers to include social media and visual assets like infographics. It's important to stay on top of what's current in content marketing in order to feed your target audiences engaging information that will drive...

MTP-Jim-Kerr-Alberta-Venture

Publishers are running content on more platforms than ever, meaning social and digital strategies are integral to a media organization’s success. We spoke with Alberta Venture’s Jim Kerr to gain a better understanding of his role at a magazine immersed in the new media landscape.

Small-Biz-PR-Budget

For small businesses first starting out, it can be hard to justify hiring a PR company to help build your brand. However, a big investment doesn’t have to be your only option. We look at five ways for cash-strapped companies to boost brand awareness.

MarketResearch.com case study

MarketResearch.com engaged the services of PR Newswire, CNW’s parent company, to drive additional awareness about new content and promote their new offerings to key influencers, in order to increase visibility and drive revenue.

PR101-SEO

Beyond the Wire has created a PR 101 series of posts dedicated to anyone just beginning their marketing and PR journey. Today’s post focuses on Search Engine Optimization (SEO) and explains how to kick-start your content’s SEO with easy and actionable tips.

Molson-Canadian-Content-We-Love

Torontonians were both puzzled and intrigued when a hockey rink appeared atop a 32-storey office tower in the Financial District last month. As the story began to go viral, speculation was that a beer company was behind the publicity stunt. But the mystery didn’t last long – Molson Canadian soon announced the rink as part of its annual #AnythingForHockey campaign. Here are a few ways that...

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