Those who work in marketing communications have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?


Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences...


PR agencies typically work with clients who have a wide range of communications needs. Efficiency is key and agency pros must find quick ways to meet and exceed their clients’ goals.


Here’s how you can strengthen the bond with the people who love you.


Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.


Travel season is here and for those of you in the travel PR business, there are countless opportunities to tell your story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

Anja Karadeglija - highlight

Anja Karadeglija closely follows the ever-evolving Canadian telecom and media industry as editor at The Wire Report.


A new study on guidance shows deep concern over consensus earnings and short-term volatility for North American senior management.