ebooks are definitely a proven component of a smart marketing strategy, but are they right for your brand?


How to understand and make news release analytics work for you.


As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this d


Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.


Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?


In our 2017 Shareholder Communications 365 Study, we asked investors how often they visit IR websites. Find out what they said (and why)


When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.


Airline brand executives are moving towards delivering better customer experiences. Here's how you can do the same.