Oct 6, 2015
Content marketing intends to draw a defined response from your target audience – but this can sometimes be a challenge. A lot of these challenges can come down to basic PR obstacles. Is our content interesting enough? Does my target audience know our call-to-action? Am I leveraging all the right communications platforms to enhance this call-to-action?
Oct 5, 2015
With an overwhelming number of metrics across many different forms of social media, it can be difficult to decide which are important to measure and report. Communicators are tasked with determining which of these metrics have relevance. The best social media metrics will show a relationship to each company’s business objectives, whether that goal is to raise awareness, convert leads or to direct...
Oct 2, 2015
This week, CNW hosted The Communications Evolution in Toronto. The event featured thought leaders drawn from media, communications, marketing and PR, who focused on how communicators can recognize and embrace the changes occurring in these disciplines. Our speakers shared their best tips to gain advantage in the communications evolution. Here are some of our favourite tweets from Thursday’s...
Oct 1, 2015
Pitching media over e-mail is more of an artform than a science. Taking some extra time to make sure you have all your bases covered before making contact is key to getting the pickup you’re aiming for. Fortunately, PR professionals have a lot of resources to help make sure their pitch is a success. Here are some recommendations to check off before you hit the send button.
Sep 30, 2015
This week, CNW hosted The Communications Evolution in Montreal. The event featured thought leaders drawn from media, communications, marketing and PR, who focused on how communicators can recognize and embrace the changes occurring in these disciplines. Our speakers shared their best tips to gain advantage in the communications evolution.
Sep 30, 2015
September we hardly knew you. This back-to-school month always seems to sweep past, fuelled by the energy of fresh resolve, the delight of new projects and in this case, a total eclipse of a harvest moon that added exciting multimedia assets to the first days of fall. Also, squash! But what are the stories that sucked us away from our to-do lists and dragged us deep into the interwebs this month?
Sep 29, 2015
It goes without saying that multimedia is a must when crafting communications material. From social media to press releases, visual assets can dramatically increase your brand’s visibility in a crowded marketplace both in print and online. But how do we best keep tabs on our ever-growing list of assets? Many marketing and communications teams will run multiple campaigns per year, targeting multiple...
Sep 28, 2015
Cindy Pom covers and delivers local and national stories to audience across Canada. But fast-paced and and personal connections are what drive her day. Oh, and plenty of snacks throughout the day! We caught up with Cindy to talk about her how her day unfolds, what she’d like to see more of from PR professionals and her dream story to report.