DataStory-cover

Those who work in marketing communications have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

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Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences...

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PR agencies typically work with clients who have a wide range of communications needs. Efficiency is key and agency pros must find quick ways to meet and exceed their clients’ goals.

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Here’s how you can strengthen the bond with the people who love you.

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Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.

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Travel season is here and for those of you in the travel PR business, there are countless opportunities to tell your story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

Anja Karadeglija - highlight

Anja Karadeglija closely follows the ever-evolving Canadian telecom and media industry as editor at The Wire Report.

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A new study on guidance shows deep concern over consensus earnings and short-term volatility for North American senior management.

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