Data and measurement advancements have made it easier than ever for communicators to demonstrate ROI to clients and the c-suite. But even as our relationship with numbers and figures has improved, many misconceptions about measurement, particularly around media monitoring, still persist. Here are a few monitoring myths we’d like to get rid of for good.


If you’re dealing with a good newswire service, the following perks should be included.

Engage Social_Cover (1)

Here are five ways to improve your social media approach right now.


While they provide ample opportunity for companies to share their news in a more digestable manner, some still bite off more than they can chew. Infographics must be well-researched, visually appealing and readable for your audience. We break down the anatomy of a successful infographic into 6 key parts:


PR and marketers commonly track their social media mentions and engagements, but how much actual listening is happening? Just because your handle or hashtag hasn’t been used doesn’t mean something valuable to your brand isn’t being discussed.


Mark Evans, a marketing consultant and author of Storytelling for Startups, has some helpful tips for getting some traction with your marketing, even if you’ve just opened the doors.

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Video is an investment in time and effort that is important to get right. There are steps to follow that will differ project by project, but which are each essential to success.


To provide a smoother experience for everyone involved, we asked our Creative Services team what clients should know before consulting a video production team.