Cover_all press Good press

Earned media coverage can be tricky for even the most experienced and accomplished communications specialist. With these best practices from former reporter Brett Simon, you can increase the possibility of landing third-party editorial coverage of your story.


In a recent webinar from the Canadian Marketing Association and CNW, "Surrounding The End Customer - Creating A Consistent Message" Gary Edgar, Principal at East End Digital shared how companies large and small can create an omni-channel strategy. Here are a few of his best practices.


On Aneta Alaei’s blog, Home With Aneta, she happily shares the realities of parenting her four children. What began as a blog created to keep and share family memories has quickly become a hub for other parents to share their stories. We spoke with Aneta about her typical workday, favourite blogs, and what tips she has for PR pros.

Cover_Communicating with Designers (1)

Communications professionals are born with that special something – the gift of the gab, the art of persuasion, a natural talent for expressing their ideas. But for some reason when it comes to communicating ideas for visual campaigns, conversations with designers can be a little – shall we say challenging.

Cover_DM ROI

By supplementing your digital marketing activities with PR content and metrics, you can enhance your digital marketing strategy.


This webinar will share these success factors in detail to give you a better understanding of how to develop great content that resonates with your buyer.


As Host of Entertainment Tonight Canada, Cheryl Hickey delivers breaking entertainment news, in-depth profiles, and behind-the-scenes exclusives. We asked Cheryl about her favourite events and people to cover, the most rewarding part of her work, and what advice she has for PR pros.


Live-tweeting encourages people to interact with your brand helping boost engagement and awareness. This is the case whether you’re hosting an event or simply attending. Either way, it connects you to all the smart things happening onstage and demonstrates your willingness to share these events with your audience. Here are a few tips to help you live-tweet like a pro.