Oct 2, 2015
This week, CNW hosted The Communications Evolution in Toronto. The event featured thought leaders drawn from media, communications, marketing and PR, who focused on how communicators can recognize and embrace the changes occurring in these disciplines. Our speakers shared their best tips to gain advantage in the communications evolution. Here are some of our favourite tweets from Thursday’s...
Oct 1, 2015
Pitching media over e-mail is more of an artform than a science. Taking some extra time to make sure you have all your bases covered before making contact is key to getting the pickup you’re aiming for. Fortunately, PR professionals have a lot of resources to help make sure their pitch is a success. Here are some recommendations to check off before you hit the send button.
Sep 30, 2015
This week, CNW hosted The Communications Evolution in Montreal. The event featured thought leaders drawn from media, communications, marketing and PR, who focused on how communicators can recognize and embrace the changes occurring in these disciplines. Our speakers shared their best tips to gain advantage in the communications evolution.
Sep 30, 2015
September we hardly knew you. This back-to-school month always seems to sweep past, fuelled by the energy of fresh resolve, the delight of new projects and in this case, a total eclipse of a harvest moon that added exciting multimedia assets to the first days of fall. Also, squash! But what are the stories that sucked us away from our to-do lists and dragged us deep into the interwebs this month?
Sep 29, 2015
It goes without saying that multimedia is a must when crafting communications material. From social media to press releases, visual assets can dramatically increase your brand’s visibility in a crowded marketplace both in print and online. But how do we best keep tabs on our ever-growing list of assets? Many marketing and communications teams will run multiple campaigns per year, targeting multiple...
Sep 28, 2015
Cindy Pom covers and delivers local and national stories to audience across Canada. But fast-paced and and personal connections are what drive her day. Oh, and plenty of snacks throughout the day! We caught up with Cindy to talk about her how her day unfolds, what she’d like to see more of from PR professionals and her dream story to report.
Sep 25, 2015
It’s sunny outside, your phone isn’t ringing off the hook and life is good. Time to cruise, right PR friends? No, it isn’t! At any moment, your life can flip upside down in the maelstrom of a sudden crisis! The good news is that you can get much of the work done in advance during calm seas with a little upfront planning. And, if you do this ground work early, you’ll have a...
Sep 24, 2015
Sometimes smart people are the worst. At writing, that is. In their attempt to sound intelligent they bore their readers with clunky, passive statements that do little to convey their message, no less their intelligence. Dr. Michael Sider, assistant professor, Management Communications at Ivey Business School talked to us about why this happens, and what smart people should be doing instead.