Social Media has become vital to any marketing and communications strategy and with so many platforms available, creating social content and maintaining your social media presence is a full time job. In fact, it can often require a team of people. Many small and mid-sized businesses do not have the resources to staff a full social media team, so they tend to bestow social media onto one person, who...


Successful communications and marketing campaigns can no longer depend on maximum distribution in order to be successful; they must also have compelling content that their audience will want to consume. The attention span of our consumer is decreasing, so we must grab their attention and keep it with desirable content. PR professionals can enhance the content you create by following these three best...


In PR Newswire’s most recent event, “Content Meets Innovation: Engage with the Influencers” Ken Wincko, SVP of Marketing at PR Newswire, was joined by Steve Rubel, EVP/Global Strategy and Insights at Edelman, Fiorelli Salvo, Senior Communications Manager at Mashable, and Dori Fern, Digital Strategist at MXM to discuss how organizations can navigate the shift in content consumption...


Publishing a daily or weekly blog in itself can be difficult and often consume valuable time and resources that many PR and content marketing teams don’t have. Timeliness aside, your blog must be interesting, compelling and useful in order to gain readership. This can often leave marketers with “writer’s block.” Here are 5 best practices for generating blog ideas that can help...


Commissionaires, a not-for-profit Canadian security services provider is the largest private sector employer of veterans. It worked on a recent campaign with Thornley Fallis Communications, which shares Canadians’ strong support for those who have served our country, demonstrating this point with rich multimedia assets. Here are a few ways that Commissionares grabbed and kept our attention:

What Tools Internal Communicators are Using Today

Employees are an important stakeholder as they have the capacity to be brand ambassadors for your company. But how can we, as communicators, reach this audience more effectively? We spoke with two internal communicators from vastly different industries to find out.


Federal politics is a complex portfolio, and is a lot of work for the reporters working to hold our democracy in check. Justin Ling, political reporter for VICE Canada approaches the role with unrelenting directness and a little bit of humour. We interviewed Justin so that you could get to know him bit better.


In our recent webinar, Get Credible: The Role of Earned Media in Inbound Strategy, Christopher Penn, Vice President, Marketing Technology, SHIFT Communications shared his professional insight and tips on how PR professionals can highlight and harness earned media potential. Spenn identified four steps that will help companies optimize their earned media.