Aug 25, 2016
This week, Cision released the results of their 2016 Canadian Social Journalism Study, which highlight social media’s evolving role within the Canadian media landscape. This report groups respondents into five categories of social media users. Each has specific opinions and observations on the role that social media plays in their jobs — they also have key demographic differences. Let’s...
Aug 24, 2016
Aug 23, 2016
Earned media coverage can be tricky for even the most experienced and accomplished communications specialist. With these best practices from former reporter Brett Simon, you can increase the possibility of landing third-party editorial coverage of your story.
Aug 22, 2016
In a recent webinar from the Canadian Marketing Association and CNW, "Surrounding The End Customer - Creating A Consistent Message" Gary Edgar, Principal at East End Digital shared how companies large and small can create an omni-channel strategy. Here are a few of his best practices.
Aug 19, 2016
On Aneta Alaei’s blog, Home With Aneta, she happily shares the realities of parenting her four children. What began as a blog created to keep and share family memories has quickly become a hub for other parents to share their stories. We spoke with Aneta about her typical workday, favourite blogs, and what tips she has for PR pros.
Aug 18, 2016
Communications professionals are born with that special something – the gift of the gab, the art of persuasion, a natural talent for expressing their ideas. But for some reason when it comes to communicating ideas for visual campaigns, conversations with designers can be a little – shall we say challenging.
Aug 17, 2016
Aug 16, 2016