After a ten-year career as one of Vancouver’s prominent event planners, Marc Smith decided it was time for a change and posted on his Facebook page “I am ready for a change. What shall I do with my life?” After receiving countless suggestions, he began documenting these new experiences on his site, 30 Day Adventures. Since then, the site has grown beyond the boundaries of Vancouver...


While there are many different challenges that come along with overhauling or updating your brand image, these five tasks will set you off on the right track.


Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media.


Consider the following three primary audience types targeted by IROs.


The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.


With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.


Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.


As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they're correct.