MTP-FarahNasser

As Co-Anchor of Global News Toronto, Farah Nasser likes to focus on what stories matter most to Torontonians. We asked Farah about her favourite stories, a typical day in the newsroom and what tips she has for PR professionals.

Mobile-Marketing-Mistakes

Like any channel, companies must approach mobile strategically with a well thought out communications plan. Make sure you avoid these three typical mobile marketing mistakes.

CNW-Sizing-Social-Media-Images

To ensure a smooth multichannel promotion experience, CNW has created the 2016 guide for sizing images to meet each distribution channel’s spec requirements. Happy campaigning!

PR-musthave-2

We talked to Nick Cowling, North American President of Citizen Relations, about how good PR really can change everything.

7 Metrics to Demonstrate ROI to Clients

In order to fully embrace this advance in measurement tactics, it is critical to decipher at the early planning stage, which metrics should be deployed during evaluation.

IR-Earnings-Releases

Even one of the stodgiest and most traditional forms of financial communications—the earnings release—is getting a makeover in some circles these days.

myths-misconceptions-pitching

Beyond the Wire has created a new series of posts dedicated to debunking the myths & misconceptions that surround marketing and PR activities. Here are 6 common pitching myths—and the truth behind them.

Cover_leveraging PR

. With modern day metrics and tracking readily available, it is easier than ever to tie PR efforts to revenue and pipeline results. Following these best practices from CNW experts can help you to leverage PR to drive demand, revenue and profit growth.

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