Jul 29, 2016
Jul 28, 2016
Although your tactics and metrics will change depending on the desired outcomes and business goals of your client, here are some examples of how you and your team can use data to optimize your PR program.
Jul 27, 2016
Jul 26, 2016
Social media marketers know engagement doubles for tweets that include them, but like any communications tool, hashtags must be used effectively. Here are some best practices for being handy with hashtags.
Jul 25, 2016
Jul 22, 2016
Publishing a daily or weekly blog can be challenging all on its own as it requires valuable time and resources that many PR and content marketing teams no longer have. Timeliness aside, blogs must be interesting, compelling and useful in order to gain and maintain readership, which will often place communicators in a constant state of “writers block.” Here are five best practices for generating...
Jul 21, 2016
In order to reach this customer and engage them, marketing professionals need to rethink their communications and demand generation strategies. Here are some tips to help you develop a marketing communications plan that speaks to Buyer 2.0.
Jul 20, 2016