May 29, 2015
“The actual stories that we’re trying to get across haven’t changed that much, but the expectation of the ways that we tell them have definitely added to the complexity for communicators,” said David Jones, Principal and Chief Strategist at Social Labs. “It’s not just enough to be able to put something out that’s written.”
May 28, 2015
One of the things we hear time and time again is that while IRO’s know that multimedia such as photos and videos can have a positive impact on their investor communications, they struggle with how to get started creating assets and packaging them together for distribution. In addition to concerns about resources, simply having access to creative teams during a high-pressure earnings period leads...
May 27, 2015
Communicators already know the value of a strong visual in the content they produce and distribute: a good photo increases attention. Applying that approach to one’s own personal brand simply makes sense. Letting your social platforms project a grey LinkedIn outline avatar, or a Twitter egg is like asking to be ignored. That said, any old photo isn’t always ideal when you’re trying...
May 26, 2015
Today social sharing is currency. The effectiveness of social media really comes down to how much interaction you can drive, otherwise you’re just another drop in the stream. While even the savviest communicators can’t determine what the next hot social trend will be, there are a few things you can do to increase the chances your content will get shared. Implement these four overarching...
May 25, 2015
My communications career coincided with the digital revolution which means I’ve never had to send a fax or cut out clippings from a print publication, and I can count on one hand the number of times I’ve stuffed media kits. However, I have curated countless digital media kits by burning CD’s, loading USB keys or building microsites. Media kits have evolved as the Internet has changed...
May 22, 2015
Thanks to the web, PR audiences extend well beyond the media. Bloggers, forums and anyone with a social media account are now a target audience – but that also means the number of people who can shape public opinion are too many to schmooze over lunch or cocktails (although we’d certainly like to try!)
May 21, 2015
News has a much shorter life span than it had 15 years ago. The life cycle of information on the Web today is accelerating, making it difficult for reporters to decipher what is news through a tidal wave of information.
May 20, 2015
The summer of 2014 presented a relentless onslaught of devastating world events. It was the summer of horrific plane crashes, terrifying abductions, scary contagions and unthinkable acts of war played out repeatedly in the media and across social media platforms. It was a good summer for news – or, a bad summer for news, depending upon your perspective.