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Crafting the perfect pitch can be daunting, especially when 69% of journalists spend less than a minute reading them. That’s why choosing the right journalist is crucial to a PR campaign’s success. But with an influx of outlets and journalists to choose from, it can be hard to determine the best storyteller for your client.

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Communications professionals understand the importance of monitoring their organization on traditional and social channels. Having access to timely information is critical to planning and executing an effective communications strategy – hence the investment many corpcomm teams make in comprehensive monitoring platforms. The cost of media monitoring tools can vary in price based on the number...

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This week CNW hosted The Communications Evolution in Calgary and Vancouver. The event featured speakers drawn from media, IR, communications, marketing and PR and was designed to inspire communications professionals from all disciplines to integrate their campaigns for optimal results. Our speakers shared lots of great tips and tricks for firing all cylinders to capture audience attention and drive...

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There are so many decisions involved in developing a PR strategy and smart organizations are increasingly relying on experts to help inform those decisions. The stakes are high; a bad media pitch or a fumbled news release could easily cause more harm than good.

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One of the most important facets of a news release is also one of the most overlooked: the headline. In a world where journalists, bloggers and online audiences are bombarded with news releases, tweets, videos and other content, your headline needs to tell your audience why they should click right away.

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Great PowerPoint presentations can feel a bit like albino humpback whales – you know they exist but it’s highly unlikely you’ll get to experience one for yourself.

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The classic image of a reporter usually includes a spiral-bound notepad, a pen or two and maybe a beige trench coat. Today News 1130 radio reporter Anita Bathe is also juggling two phones and an audio recording device along with her pen and notebook. When she’s in the field she’s recording audio and video, posting to Twitter and filing stories all at the same time!

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In a recent article for the Globe and Mail, Susan Krashinsky writes: “The idea that marketers need to treat Québec as distinct is nothing new.” As pointed out in part one of this series, The Importance of Communicating in Multiple Languages, most marketing experts agree that Québec is a distinct market segment complete with its own consumer attitudes and buyer behavior.

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