Jun 29, 2015
We’ve all splashed around in it—the Twitter stream—watching the same old roll over in 140 characters. It’s like a modern twist on flipping through hundreds of TV stations. So many stations and nothing’s on.
Jun 26, 2015
PR friends, we’ve all been there, haven’t we? A client brings us a communications opportunity to be implemented next month. We rally and come up with an amazing idea for the website—really, the creative heart and soul of the campaign—and the client loves it! And everyone high-fives! And then IT says no.
Jun 25, 2015
Consumers have dramatically changed the way they buy products and services in the past seven years. Today they are much more informed than ever before, turning to Internet sources before consulting salespeople. And when they are tapping reps for more information, studies show that the average customer has already completed more than half of their purchase decision-making process.
Jun 24, 2015
"Behavior is completely related to architecture" is how James G. Robinson (@JamesGRobinson), Director, Analytics Innovation at The New York Times lead off his opening plenary session on understanding audiences at the 2015 Canadian Association of Journalists conference in Halifax.
Jun 23, 2015
It’s no secret that a targeted media list is a key ingredient in any successful PR campaign. It contains your target audiences and helps to shape the way your key messages are communicated. But while it’s incredibly important to build a strong list, it’s just as important to keep those lists updated and accurate. No one wants to receive bounce back emails on a timely campaign. Keeping...
Jun 22, 2015
Jun 19, 2015
This week we hosted yet another installment of our Breakfast with the Media series focusing, this time, on top online business reporters and the unique circumstances of that beat. The panel, moderated by Freelance Business Writer & Editor Bryan Borzykowski, included Sunny Freeman, National Business Reporter, The Huffington Post Canada and Claire Neary, Senior Editor, at The Globe and Mail’s...
Jun 18, 2015
According to Slate, the first presidential press conference, held by Woodrow Wilson in 1913, was actually a scheduling mix-up. He wanted to give each reporter a few face-to-face minutes but they were all scheduled for the same time. And so he rolled with it—speaking to all 125 reporters at the same time. It worked and the long-standing tradition of presidential press events was born. But that...