New_World_Brand_Monitoring

We’re in the thick of a brand monitoring evolution. Yes, it’s still about audience feedback, and we’re not tossing old tools out the window, but more acute ways of delivering business intel are out there and ripe for the picking.

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At our recent CNW Breakfast with the Media event one of the most hotly debated topics on both sides of the PR/media relationship came up: the news embargo.

WOTW June 2015 EN1

June is a month of wrapping things up. Everyone it seems is trying to finish everything before a) the school year ends b) summer vacations begin and we lose each other to waterfronts or sports things or patio bars. Here at Beyond the Wire, we like to wrap up every month, June included, with a little look back at the things we read and learned.

Twitter_project_lightning_EN_Banner

We’ve all splashed around in it—the Twitter stream—watching the same old roll over in 140 characters. It’s like a modern twist on flipping through hundreds of TV stations. So many stations and nothing’s on.

IT_Help_PR_Banner_EN

PR friends, we’ve all been there, haven’t we? A client brings us a communications opportunity to be implemented next month. We rally and come up with an amazing idea for the website—really, the creative heart and soul of the campaign—and the client loves it! And everyone high-fives! And then IT says no.

buyers_journey_CO_banner

Consumers have dramatically changed the way they buy products and services in the past seven years. Today they are much more informed than ever before, turning to Internet sources before consulting salespeople. And when they are tapping reps for more information, studies show that the average customer has already completed more than half of their purchase decision-making process.

Right_message_audience_EN

"Behavior is completely related to architecture" is how James G. Robinson (@JamesGRobinson), Director, Analytics Innovation at The New York Times lead off his opening plenary session on understanding audiences at the 2015 Canadian Association of Journalists conference in Halifax.

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It’s no secret that a targeted media list is a key ingredient in any successful PR campaign. It contains your target audiences and helps to shape the way your key messages are communicated. But while it’s incredibly important to build a strong list, it’s just as important to keep those lists updated and accurate. No one wants to receive bounce back emails on a timely campaign. Keeping...

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