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March Break is one of the busiest travel times of the year, here at home and abroad. To ensure a quick and hassle-free experience, the Canadian Air Transport Security Authority (CATSA) launched a highly-visual, integrated campaign to share helpful hints and tips for travellers during this busy time.

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Whether you’re still slogging your way through PR school or you’ve been in the business for years, you know how difficult it is to explain what exactly it is that you do.

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PR professionals are a busy lot, and with heavy workloads and limited resources it can be tempting to fall into the habit of just getting a single news release out before moving on to the next project. What many people don’t realize, however, is that there a few instances when issuing multiple news releases or multimedia assets can dramatically increase results. Here are three times when doing...

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When it comes to pitching media, is it luck or skill that lands a great piece of coverage? If you’re stuck at the office with one last media pitch before you can join your colleagues for a pint of green beer, consider these tips from Canadian journalists to see if you can tap into the luck of the Irish!

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The daily grind of a newspaper beat reporter is very different from that of Global News 16x9 chief correspondent Carolyn Jarvis. Researching and developing stories can take up to four months! We had a chance to catch-up with Carolyn recently who shared some insight into her work process, her top tips for PR people and a look back at an eye-opening story experience.

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Public Service Announcements, or PSAs, are one of the best ways for non-profit organizations to get their message out to a broad audience without having to pay for costly ad placement. While cost effective and easy to produce, they are often underutilized simply because communications professionals working for eligible organizations aren’t aware this vehicle is available to them.

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Since launching in 2003, LinkedIn has become the official social network for professionals to connect and access job information. More than 10 million Canadians are using the platform to cultivate their personal brands – which accounts for more than 50% of the 17 million Canadians currently employed today! While you likely understand the basics of uploading a profile photo and entering your...

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The Heart and Stroke Foundation (HSF) has funded decades of research advancements leading to scientific breakthroughs that have transformed heart health across Canada. While it’s exciting for scientists to share research results, the subject matter is often so complex that its value is lost in the explanation.

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