As word of mouth remains the most valuable and successful method of persuasion, influencers have no doubt become a key audience in any public relations campaign. Technorati reported that 86 percent of influencers have blogs, which can be a PR-goldmine. But finding these influencers can be easier said than done, and they can be even harder to identify. Here are a few tips that can help your brand reach...


CP24 is often the first place Torontonians look for breaking news headlines. With 24-hours of live coverage to fill, reporters and anchors like Nathan Downer are always on the run. We recently had a chance to catch up with Nathan to get the scoop on how a typical day unfolds at CP24, and why PR people need to be watching the news.


Since emerging in the mid-1990’s, blogs have evolved from personal creative outlets to an important part of the of the media fabric – for both brands and bloggers.


March Break is one of the busiest travel times of the year, here at home and abroad. To ensure a quick and hassle-free experience, the Canadian Air Transport Security Authority (CATSA) launched a highly-visual, integrated campaign to share helpful hints and tips for travellers during this busy time.


Whether you’re still slogging your way through PR school or you’ve been in the business for years, you know how difficult it is to explain what exactly it is that you do.


PR professionals are a busy lot, and with heavy workloads and limited resources it can be tempting to fall into the habit of just getting a single news release out before moving on to the next project. What many people don’t realize, however, is that there a few instances when issuing multiple news releases or multimedia assets can dramatically increase results. Here are three times when doing...


When it comes to pitching media, is it luck or skill that lands a great piece of coverage? If you’re stuck at the office with one last media pitch before you can join your colleagues for a pint of green beer, consider these tips from Canadian journalists to see if you can tap into the luck of the Irish!


The daily grind of a newspaper beat reporter is very different from that of Global News 16x9 chief correspondent Carolyn Jarvis. Researching and developing stories can take up to four months! We had a chance to catch-up with Carolyn recently who shared some insight into her work process, her top tips for PR people and a look back at an eye-opening story experience.