Graphic Social Realm_banner_EN

Sometimes the news that circulates on social media is just too much. It is at once too much by way of frequency and quantity, but also too much information: too many details shown or described, too much analysis, and too many “takes” by too many people.


In a veritable sea of marketing and media messages, multimedia can help your story stand out from the crowd. Including visual assets such as photos, videos or infographics are almost guaranteed to grab attention – news releases that include multimedia enjoy increased visibility, while videos and photos posted on social media are shared more often.


What you thought was the perfect news releases failed to deliver a media frenzy. Head on desk, you ball up the release and take aim at the recycling bin. Stop. You’re only partly right. You should recycle the release – but, in other ways.


When we hear about “earned media” it’s hard not to feel like it’s going to be a tough nut to crack. After all, you can’t simply buy (paid media), type (owned), or tweet (shared) your way to success. You have to build relationships with trusted media outlets to see results. If it doesn’t seem worth the effort, think again. Earned media matters.


Today’s PR team is more embroiled with numerical data than ever before. Clicks, traditional impressions, social impressions, traffic and subjective data measurement are some of the metrics we’re following on a daily basis. And even though we’re not (by and large) data scientists, we still need to be able to tell the stories behind the numbers. Luckily for PR professionals, critical...


Recently a post on PR Newswire’s Beyond PR blog caught my eye. It promises to guide us to successful content promotion through news releases—in only six-steps. Six steps? I’ve been here before. This is like those no-sweat workout DVDs. What’s the catch?


It used to be so warm and fuzzy back in the day—before analytics swallowed us up and demanded everything be counted. Does it strike you as odd, that it’s not odd for us to instantly access details on personal tweets about, say, new potato chip flavours or latest Netflix binges?

Six questions_news_release_writer

“How hard can it be?” asked the person who threw together a news release without some basic planning or thought. That release could very well receive some attention, but it could also do so much more. Asking yourself the following simple questions—nothing incredibly daunting or tedious, but definitely elements that could be overlooked—and ensuring you follow best practices...