Jun 30, 2015
June is a month of wrapping things up. Everyone it seems is trying to finish everything before a) the school year ends b) summer vacations begin and we lose each other to waterfronts or sports things or patio bars. Here at Beyond the Wire, we like to wrap up every month, June included, with a little look back at the things we read and learned.
Jun 29, 2015
We’ve all splashed around in it—the Twitter stream—watching the same old roll over in 140 characters. It’s like a modern twist on flipping through hundreds of TV stations. So many stations and nothing’s on.
Jun 26, 2015
PR friends, we’ve all been there, haven’t we? A client brings us a communications opportunity to be implemented next month. We rally and come up with an amazing idea for the website—really, the creative heart and soul of the campaign—and the client loves it! And everyone high-fives! And then IT says no.
Jun 25, 2015
Consumers have dramatically changed the way they buy products and services in the past seven years. Today they are much more informed than ever before, turning to Internet sources before consulting salespeople. And when they are tapping reps for more information, studies show that the average customer has already completed more than half of their purchase decision-making process.
Jun 24, 2015
"Behavior is completely related to architecture" is how James G. Robinson (@JamesGRobinson), Director, Analytics Innovation at The New York Times lead off his opening plenary session on understanding audiences at the 2015 Canadian Association of Journalists conference in Halifax.
Jun 23, 2015
It’s no secret that a targeted media list is a key ingredient in any successful PR campaign. It contains your target audiences and helps to shape the way your key messages are communicated. But while it’s incredibly important to build a strong list, it’s just as important to keep those lists updated and accurate. No one wants to receive bounce back emails on a timely campaign. Keeping...
Jun 22, 2015
Jun 19, 2015
This week we hosted yet another installment of our Breakfast with the Media series focusing, this time, on top online business reporters and the unique circumstances of that beat. The panel, moderated by Freelance Business Writer & Editor Bryan Borzykowski, included Sunny Freeman, National Business Reporter, The Huffington Post Canada and Claire Neary, Senior Editor, at The Globe and Mail’s...