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Late last month Apple had a full-blown PR crisis on its hands: Taylor Swift was mad. Worse, Taylor Swift was mad and armed with an open letter. Apple was in the thick of rolling out its Apple Music streaming service but was not paying royalties to artists during its free trial period. Swift’s reaction was swift, but then, so was the neat resolution. Apple decided to start paying, and so Taylor...


Breaking news stories from our neighbours to the south are often integral to the Canadian news cycle. Reporting from Washington, Global National’s Jackson Proskow is tasked with providing Canadians with context and insight into American news. Here Jackson shares what life is like for a foreign correspondent, his top tip for PR pros and the dream story he’s gearing up to report on.


We’re in the thick of a brand monitoring evolution. Yes, it’s still about audience feedback, and we’re not tossing old tools out the window, but more acute ways of delivering business intel are out there and ripe for the picking.


At our recent CNW Breakfast with the Media event one of the most hotly debated topics on both sides of the PR/media relationship came up: the news embargo.

WOTW June 2015 EN1

June is a month of wrapping things up. Everyone it seems is trying to finish everything before a) the school year ends b) summer vacations begin and we lose each other to waterfronts or sports things or patio bars. Here at Beyond the Wire, we like to wrap up every month, June included, with a little look back at the things we read and learned.


We’ve all splashed around in it—the Twitter stream—watching the same old roll over in 140 characters. It’s like a modern twist on flipping through hundreds of TV stations. So many stations and nothing’s on.


PR friends, we’ve all been there, haven’t we? A client brings us a communications opportunity to be implemented next month. We rally and come up with an amazing idea for the website—really, the creative heart and soul of the campaign—and the client loves it! And everyone high-fives! And then IT says no.


Consumers have dramatically changed the way they buy products and services in the past seven years. Today they are much more informed than ever before, turning to Internet sources before consulting salespeople. And when they are tapping reps for more information, studies show that the average customer has already completed more than half of their purchase decision-making process.