May 1, 2015
Paid media has long been a controversial subject for many public relations professionals. Traditionally, PR relied heavily on earned media for delivering stories and driving brand awareness. CPRS Toronto's recent Paid Media in Public Relations event featured a panel of four Canadian communications experts who each shared best-practices for incorporating forms of paid media in their modern communication...
Apr 30, 2015
As the month comes to a close, we wanted to share some of the best content from around the web and here on Beyond the Wire. Here are a few of our favourite reads and CNW’s top performing blog posts for the month of April.
Apr 29, 2015
Blogs do a lot of heavy lifting in content marketing, but starting and maintaining one is just half the battle. The “build it and they will come” model of corporate blogging just doesn’t work. The world’s best efforts reach well beyond their respective firms and become legitimate information hubs for the general public. But, to make a top-tier corporate blog look as good and...
Apr 28, 2015
Apr 27, 2015
Going from reporting in the field to polished and primped behind the anchor desk has been a dramatic shift for Dawna Friesen, anchor and executive editor for Global National. We recently had the chance to catch-up with Dawna and find out life as an anchor differs from foreign correspondence, how a typical day unfolds and the stories she thinks are underreported (and would love to work on!).
Apr 24, 2015
If it seems like you’re swimming in data these days, you’re not alone. More than ever, PR pros are turning to analytics to gain insight into current campaign performance, to help design new strategies or to measure end results. But are you using your charts and spreadsheets to your best advantage, or are the numbers distracting you from your real goals? In this two-part series, we asked...
Apr 23, 2015
You’ve created a fantastic transmedia communications campaign. It’s been unleashed on the wire, all of your corporate social channels and you’ve even crafted the perfect pitch for your media list. All the boxes are ticked for a successful campaign, right?
Apr 22, 2015
As a communications professional you know that integrating multimedia into your communications is a must for cutting through clutter and capturing audience attention. But how many times have you been dissuade by thinking well-executed visual storytelling is the exclusive domain of big-budget consumer brands like WestJet or Tim Hortons? Push those thoughts aside!